business plan – n : a document that tells the
story of your company; audiences include prospective investors, bankers, key
hires and strategic partners. It should be a concise, organized,
visually-impactful and easily-navigable document that is consistent with all
other forms of communication used by your company to sell its message to both
the outside world, and to employees and current investors in the company. A
typical business plan includes: a concise company description including current
status of company development (when founded, stage of development or growth,
etc.); an analysis of the industry and the market; a description of the target
end-user customers and the nature and extent of their unmet need; your
business’s solution (product and/or service) to the customers’ unmet need and
how it’s notably better/differentiated
form current competitive offerings; an execution plan (how you are going to do
what you do, including high-level tasks and key milestones and dates); a
description of key managers and advisors; and a set of financial projections
(typically 5 years).
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC