Chasm – n: a term coined by Geoffrey A.
Moore in his seminal work on marketing for technology startups, “Crossing the
Chasm”; refers to the dramatic differences between the characteristics of and
the ways a business markets to: a) on the one hand, the initial customers for a
technology-based product or service, called innovators and early adopters;
versus b) on the other hand, the bulk of the business’s potential customers,
referred to as pragmatists, or the early majority and late majority.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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