Market research – n : the process of systematically
investigating the market for a given product or service, gathering and
analyzing data regarding the number and location of customers; customers’ interests,
preferences, and buying habits; and pricing and price sensitivity of demand.
Such data is gathered and analyzed for the purpose of gaining insight about a
certain market in order to help a company formulate its marketing strategy.
Many firms specialize in performing and selling market research to corporate
clients (e.g., Information Resources, Inc., AC Nielsen, International Data
Corp. and Gartner Group).
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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