Venture Communication Pyramid TM – The Venture Communication Pyramid
TM is a tool designed to help startups better communicate their business
message to investors, customers, partners and employees. By providing a simple,
coherent communications model with cascading levels of detail, the Pyramid
helps simplify and improve the impact of companies’ marketing and fund-raising
efforts. At the top of the pyramid (least detail) is the company’s brand, and
at the bottom is the company’s domain knowledge (greatest level of detail).
Each cascading level of detail builds logically on the one before and enables
the company to present its messages clearly, compellingly, concisely and
consistently.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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