Recently I was asked to define the one thing that’s most important to a business. My answer is two words: competitive advantage.Technology, Patents, and SecretsThere are a lot of people who mistakenly believe that proprietary technology, patents, or trade secrets are the hallmark of breakaway businesses. This is only sometimes true. Most of the time it’s only true for a little while. Huge drug companies today are starting to panic because their drug patents are expiring and the competitive f
...view entire post