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Archive for Christopher Harris

Archived

Marketing (3)
January 23, 2008
Most people start their new business or company for themselves.  This is fine, our free-market economy is structured so that self-interest rewards the group generally.  Despite some well deserved criticism, Walmart’s “always low prices” have helped grow the US economy for everyone.  So just to be clear, I’m not knocking the idea of going into business to make yourself better off, in fact I’m all for it!  However, I’m becoming more and more concerned that some entrepreneurs don’t realize that th ...view entire post

December 27, 2007
Recently I wrote a piece about how to get The First Five Customers, which are so critical for a B2B business.  One of the main issues addressed in that piece was the issue of the perceived risk the customer has in choosing you over their alternatives (including doing nothing!).This issue of overcoming a customer’s risk aversion to your product or service is not confined to B2B, B2C companies encounter it all the time.  In fact for new offerings of all shapes and sizes, customers generally resist ...view entire post

November 7, 2007
Business to Business (B2B) startups can have an easier time getting funded than other types of businesses, most notably Business to Consumer (B2C) ones.  This is for the simple reason that B2B sales end up coming down to something easy to put on a PowerPoint – an ROI.  This isn’t always true, because many web based B2C companies can be started with very little capital, but it’s a gross generalization I’m going to run with for now, please just bear with me.Business Models and Business MiragesAny  ...view entire post



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