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Archive for Jared Tame

Archived

Marketing (4)
March 3, 2008
The year is 1957. James Vicary has the entire advertising world convinced that he has successfully demonstrated a technique that would enable advertisers to allow them to control anything consumers do. He claims that he has broken the code of subliminal messages by placing them in motion pictures, bringing in audiences, and recording the results. His claims showed that the embedded messages of "Eat Popcorn" and "Drink Coca-Cola" increased the sales of popcorn by 57.5% and Coca-Cola by 18.1%. He  ...view entire post

January 28, 2008
Some people say you should build a product that you would use yourself, making you the target market.  I’ve also heard the flip side that you shouldn’t build products for yourself because you’re probably smarter than, or different from most people outside of either Silicon Valley, or wherever you’re at.  In either case, knowing who your audience is should be on your list of top priorities.  If you know who your customer is, it tends to be easier to build your product for them.  It’s also one of  ...view entire post

December 3, 2007
A lot of entrepreneurs wonder why MySpace does so well considering the poor design.  MySpace does, after all, get more traffic according to Compete.com (although not according to Alexa) and apparently has twice as many users as Facebook.I’ve never been one to admire the design of MySpace, and I think it causes a lot of confusion for entrepreneurs who are forming their companies in the early stages because that’s when a lot of design decisions are made.  I see this question come up a lot from my ...view entire post

October 22, 2007
Have you ever wondered what makes some startups successful and leaves others selling off their furniture?  As an entrepreneur, I’ve always wondered how it happens.I attended a lecture given by Glenn Winokur on marketing advice for high-tech startups.  Winokur is the former CEO of Scalix (2004-2007) and COO of NetIQ, where he played an instrumental role in leading the company from initial product launch in 1996 to $300 million in annual revenues in 2003.I felt like the lecture was written specif ...view entire post



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