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Archive for Lauren Tarne

Archived

Topics
 Vision  Management
 Growth  Failures
 Marketing  All Else
 Capital

Marketing (4)
November 30, 2007
In Part One we talked about choosing the right marketing strategies for your business based on your strengths, but we left you hangin’ on how to turn those strategies into action.  And that’s all about the tactics.Tactics are essentially your marketing To-do List.  Once you’ve picked your strategies, a little research should help you determine the tactics you need to start doing.  If for example, you own a luxury, organic dog food company and you’ve decided your best marketing strategies for th ...view entire post
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November 9, 2007
Quick review: When we arrived on this blog, we established how we feel about marketing without a plan (that it’s pretty much like planning to fail) and that a good marketing plan starts with a clear objective.  “Then what?” you asked…so last week we filled ya in on crafting the right messages for the right audiences.  This week, it’s all about gettin’ to the marketing nitty-gritty – strategies and tactics. By now you have an idea of what you want to say about your company and who you want to say ...view entire post
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November 2, 2007
If your small business manufactures all-natural, organic dog food, would you say that every dog in America should be eating it?  Well, you might believe in your dog food so much, that you do in fact think every dog in America should have it.  And you also try to tell every American dog owner you can that they should buy your food.  But just because you believe it and say it, it really ain’t gonna make it so.  So how would you make the dream of every American dog eating your dog food come true?  ...view entire post
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October 26, 2007
Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product.  How do we know?  We’re small business owners ourselves and sometimes we literally realize that its 5:00 and we’ve yet to go to the ladies’ room once!  Can’t be good for the kidneys, but seriously is there ever enough time to do all that you want to do to grow your business?  So when it comes to your communications efforts, we’re willing to bet that a lo ...view entire post
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