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Archive for Wil Schroter

Archived

Failures (6)
April 29, 2008
Wil Schroter discusses with Jim Canterucci of MyPersonalBrilliance.com his definition of success and the difficulties of evaluating the market for your idea. Wil also explains how to build a strong team for your venture, being aware of your weaknesses and how to best use GoBIG as a resource. You can listen to the interview with Wil here.  ...view entire post
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May 11, 2007
Most startups fail not because they don't hold onto good ideas long enough, but because they hold on to bad ideas for too long. Today I want you to bail on one idea (preferably a bad one.) I want you to bail on an idea that you've been holding onto for a long time that hasn't seemed to work out.  The kind of idea that seems like a good idea, but if it was really going to be amazing, it would have been implemented and amazing by now. That new feature you were going to implement. That ad p ...view entire post
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March 5, 2007
Of all the startups I've done, from software to healthcare to the automotive companies, the hardest by far was a local night club. The night club business isn't very difficult to understand on paper, but in practice it's a business that lives and dies on the details.  In my case, it died. A Quick History The night club was called "Status" and it was a trendy upscale night club that held about 1,000 trendy people.  I had launched the club just after I had sold out of Blue Diesel, and I  ...view entire post
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February 20, 2007
A while back, a reader of my column, Robert Harvey, Jr. commented about my insistence that you must "fail a lot to win."  He said that his ski racing coach used to tell him that when it comes to competitive skiing, "If you're not a willin' to wreck, your not a gonna win". His coach was dead on and I loved the quote.  We need to be willing not just to fail a little, but to wreck altogether if we are going to achieve anything. Big Chances = Big Gains  ...view entire post
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February 14, 2007
The past couple of days have had lots of chatter about the demise of startup company FilmLoop.  You may not have heard of FilmLoop, and frankly it doesn't matter (they created Web-based slideshow software.)  Their story does matter, and is a cautionary tale of what happens when your investors turn sour on you. The Short Version Both TechCrunch and VentureBeat have created some timelines about FilmLoop and what happened.  I would highly encourage you to read both the posts and ...view entire post
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January 8, 2007
(Note: This is the first blog post that I’ve written discussing my own personal failures. Many people have read about the things that I’ve done that have worked well, but the truth is I’ve made far more mistakes. I’m hoping that by sharing them candidly I can help someone else out there avoid them as well. It’s also good to know you’re not the only one “screwing it up!”) In 1999 I was working at Blue Diesel, a company that I started in 1994. Blue Diesel was on fire. We were tripling in size eve ...view entire post
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