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Archive for Wil Schroter

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Growth (35)
April 1, 2009
If you want to learn how to race with the big boys, watch NASCAR.In NASCAR racing, each car leading another is the first to encounter and break through air resistance. As they do this, they create a pocket of air to the sides and just behind their car that pulls along any car willing to ride right behind. By drafting the car in front of it, the tailing car conserves fuel and power so that at the critical moment, they can pull to the side, punch the acceleration and rocket ahead. You need to le ...view entire post
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March 18, 2009
In “The Incredible Hulk”, mild-mannered scientist Bruce Banner discovered that when he was exposed to “gamma rays” he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could drastically change his ability to handle his problems.Unfortunately, gamma radiation is in short supply at most startups, so entrepreneurs need to ...view entire post
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February 18, 2009
In the popular 1980’s movie “Dune,” man learned that by “folding space” the distance between two points shortened and he could cover those distances faster. Around 1995, we found a substance that could bend time in the business community -- it was called Venture Capital. With enough of it, we could compress the evolution of a startup company from a few decades to a few years. Companies like Amazon, eBay and most recently Google showed us that billion dollar companies could be built in years ...view entire post
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January 22, 2009
If you’re thinking about starting a company, please don’t write a business plan.  Stop, put the keyboard down, and step back.  You’re wasting valuable time.Don’t get me wrong, I’m not suggesting that you run aimlessly into the startup abyss.  What I want you to avoid is the black hole of planning that most entrepreneurs get into when starting a company.  They get sucked into a time warp where a formerly great idea gives way to months upon months of “thinking” about the idea instead of just makin ...view entire post
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May 1, 2008
In this episode, Wil discusses with Jim of MyPersonalBrilliance.com his formula to create an innovate company. Wil also explains how questioning your business decisions and the answers can guide entrepreneurs to a better company. You can listen to the second interview with Wil here. ...view entire post
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April 29, 2008
Wil Schroter discusses with Jim Canterucci of MyPersonalBrilliance.com his definition of success and the difficulties of evaluating the market for your idea. Wil also explains how to build a strong team for your venture, being aware of your weaknesses and how to best use GoBIG as a resource. You can listen to the interview with Wil here.  ...view entire post
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April 7, 2008
Sooner or later, no matter how sweet your new startup company is, someone is going to hand in their resignation.  It could be the gal you’ve been working with since the day you founded the company, or the person you hired last week.  Regardless, the thought of losing people may sound like a bad thing – but in fact it’s not. Not all employee attrition is a bad thing. I’m not talking about sitting around your conference room like Dr. Evil and eliminating anyone that doesn’t please you toda ...view entire post
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March 5, 2008
In the movie Liar Liar, Jim Carrey plays attorney Fletcher Reede, who’s been cursed with the inability to lie. Every attempt Fletcher makes to lie results in him blurting out the God’s honest truth instead.Imagine what would happen if an entrepreneur were cursed with the same affliction. What would their pitch really look like? The Sales Pitch “Hello, I’m Wil Schroter, and thank you for being the only client that was willing to return my phone call. I’ve borrowed my roommate’ ...view entire post
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February 6, 2008
Leading a startup company is nothing like leading a big, established company.  Startups are focused foremost on survival, while big companies direct their efforts toward growth or in the worst case, slowing decline.It’s natural that many entrepreneurs start companies with a task list that looks a lot like it did at their old job. After all, they’re likely coming from an established career in a big company. Big companies (usually) have the critical infrastructure in place and as inefficient as th ...view entire post
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October 16, 2007
Hello Go BIG readers, It’s me, Josh, the resident content manager. I know I know. Why are you in Wil’s Blog, and what are you doing here? I sat down with Wil and said, “Wil, Your blogs are great but we need more.” So we agreed, more there shall be. We plan on filling this blog with guest bloggers on the days that Wil doesn’t write. What does that mean for you?There will be more quality content and blogs for your consumption. Below I will be introducing the 3 guest bloggers that will be posting o ...view entire post
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September 19, 2007
How to Keep your Rookie Startup Company from Riding the Bench The formative years of a startup company are like an aspiring sports rookie about to go pro.  All of their potential is still ahead of them, and they have the chance to be the greatest of all time.  Yet in a short period of time, they are either going to be known as “One of the Greats” or just another 3rd string bench warmer that never made a name for themselves.So how do you keep your startup on an all-star track without v ...view entire post
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July 26, 2007
If you’re an entrepreneur currently considering selling or merging your company into a larger entity, you’ve invariably heard the phrase, “It’s better to have a smaller piece of a much bigger pie.” This has become just another tired business adage that people assume must be true because it has survived so long. But sometimes having a smaller piece of a bigger pie is not a better meal. Diluting your stake in your company in order to grow can backfire dramatically i ...view entire post
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July 10, 2007
OK, so no one has written you a check to fund your startup.  What are you doing while you're waiting for that check? If the answer is "nothing" and you think getting a check is the only way to start a business, I've got news for you.  There are a lot of ways to move your startup forward without having cash in the bank. Let's assume that it will probably take longer than you think it will to get funded, if you get a check at all.  In the meantime, the more you can get done in the t ...view entire post
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June 1, 2007
In the last post I discussed how making $1 million in net income on a company with $3 million in revenues would make life pretty amazing.  I'm hoping the first post convinces you that generating a million dollars per year in income would be enough to pay for most of what you would ever want. Now let's talk about how building a $3 million company (versus a $100 million company) changes your approach significantly. You can avoid investors. Professional investors aren't interested i ...view entire post
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May 21, 2007
Isn't it strange that no matter what industry you are in, from selling photo copiers to selling pharmaceuticals, to selling kid's toys, there's always a "big intimidating customer" that you're too nervous to call on? You wait and wait.  You wait for that moment when your product works perfectly. You wait for that one introduction that will turn it into a "warm lead." You wait to sign just a few more customers so that you look like you know what you're doing. But most of all, you ...view entire post
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May 15, 2007
Ten years from now when we reminisce about the 00's and laugh about Web 2.0 companies, one of the lamest company pitches we are going to remember is this: Our Company is the <Insert Successful Company> - Killer Netscape will launch the Digg-Killer Socializr is the Evite-Killer AnythingYouCanName.com is the MySpace-Killer I'm so flipping tired of hearing companies describing themselves as the one product that is going to take down some behemoth. When does this actually happen?   ...view entire post
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May 8, 2007
Most of us bust our asses so that when we can finally get over the hump of not getting paid, not seeing our friends/family, and not sleeping for more than 3 hours, we can relax. We dream of the great times when we can sit back and enjoy the fruits of our labor. Well that day isn't today.  It's some other day.  But it sure as hell isn't today. If you really want to Go BIG, you need to hit the gas not when you're behind, but also when you're in the lead.  Being ahead is incidental ...view entire post
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May 3, 2007
Alright, enough of this "I have ten idea I'm working on" crap. You'll be lucky if you can get one idea to work successfully, why in the world would you be working on ten?  Either you're trying to go out of your way to fail, or you're not really ready to succeed.  Either way, you're already screwed. There's no prize for working on lots of ideas at once.  The prize goes to those smart entrepreneurs that focus on only one idea, execute brilliantly, and cash out. You know who can w ...view entire post
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May 2, 2007
There are countless examples of highly successful business partnerships. Steve Jobs and Steve Wozniak created Apple Computer. Bill Gates and Paul Allen started Microsoft. Sergey Brin and Larry Page launched Google. All-star teams like these might convince you that finding a partner is a critical element in starting a business, but I’m here to tell you it isn’t. More entrepreneurs wind up taking on bad partners for the wrong reasons than good partners for the right ones. We all know that creatin ...view entire post
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April 10, 2007
After tearing through Jessica Livingston's new book, Founders at Work, I was happy to see that of the 30+ companies that were profiled, just about all of them pointed out that they started off in crappy offices. Livingston interviewed the founders of companies like Apple, PayPal, and ViaWeb, among many others.  In just about every case they mentioned how they were working out of their apartments or makeshift offices, nothing like the big glass palaces of the corporate behemoths. I think man ...view entire post
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March 29, 2007
WANTED: Young, smart, ambitious talent willing to put in 16-hour days, utilize untapped skills in programming, marketing, and/or grunt work, and get excited about risking everything.  Compensation - no cash, just equity in my company. Sound familiar? That's probably because it's one of the most requested resources entrepreneurs have.  Not a day goes by where I don't hear from an entrepreneur that is looking for a "young, smart .NET developer willing to build my site out in exchange for ...view entire post
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February 21, 2007
Are you trying to figure out how to make your startup company experience a little less painful? Do you think you can avoid some of the stresses and trials that all of the “other” entrepreneurs face when trying to create something out of nothing? If so, my advice is “don’t bother” – starting a company is a crap sandwich – it won’t taste any better if you add condiments! Let’s call it what it is - a painful experience that will put a strain on you financially, emotionally and physically. Try as y ...view entire post
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February 8, 2007
They say every great solution is the response to a greater problem.  So what do you do when your great solution doesn't have a great problem to go with it? This happens a lot.  As entrepreneurs we get excited to develop new ideas and rush to put companies behind them.  In the process we wind up forgetting that sometimes we are really developing great solutions in search of a problem to make them worthwhile. That's where the "great idea" part kind of breaks down. Sun's Jini in  ...view entire post
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February 2, 2007
Aside from the obvious wealth, what separates Steve Jobs, Bill Gates and those Google Guys from the rest of us?  I would say "better timing." Entrepreneurs are generally pretty smart people.  I would argue that Jobs, Gates and even those Google guys are just as smart as anyone else.  The reason they are in the position that they are is because they were also in the right place at the right time - and they did something about it. A few really right places They were also ...view entire post
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January 31, 2007
Let's face it, if you're at work right now and you're reading this, it's probably because your job sucks.  Otherwise you'd be too busy starting a company. Most people's jobs suck.  That's because when you get past getting paid, it's just a bunch of work for someone else's benefit.  If you really want to get the full value of your output, you need to start a company. You're making your boss twice as much as you're making If you think you're making big dollars at your compan ...view entire post
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January 19, 2007
(If anyone wants to get a sense for how hard it is to recruit talent in the San Fran area, take a look at this post.) James Hong, the Founder of HOTorNOT.com is aggressively looking for a developer for his site.  HOTorNOT is wildly popular and incredibly profitable.  You would think they have everything a developer is looking for - profits, an early entrance (employee #7), a popular name, and of course a cool work environment.  Yet even James has some trouble finding talent.  I post this becaus ...view entire post
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January 5, 2007
The question: "When should a growing company slow down its sales function and focus solely on delivery?" The answer: “Never!” When fast growth is the focus of your company, the only constant is that you will always, and I mean always, need more sales. It doesn't matter how full the sales pipeline looks, you need more sales. It doesn't matter that you have no idea how you're going to deliver the order you just took, you need more sales. And it doesn’t matter tha ...view entire post
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January 5, 2007
One of hardest things a young company can do is say the word “no” to a paying opportunity, even if it’s a crappy one. Saying no to a crappy gig during tough times is like saying no to glass of spoiled milk while stranded in the desert. You know it’s bad for you, but you’re so thirsty you’ll take just about anything to stay alive. We all know the feeling and we’ve all been there before. The bills start piling up and it’s been a few weeks, months or quarters since you’ve seen a paycheck. Some new  ...view entire post
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January 5, 2007
In “The Incredible Hulk”, mild-mannered scientist Bruce Banner discovered that when he was exposed to “gamma rays” he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could drastically change his ability to handle his problems. Unfortunately, gamma radiation is in short supply at most startups, so en ...view entire post
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January 5, 2007
It’s funny that no matter how many times you go into startup mode, it always feels like doing it again for the first time. There’s the wild-eyed enthusiasm of the brilliant new idea, quickly followed up by the sleep-deprived anxiety of having risked everything to develop that idea. Then somewhere along the line the idea turns into a real profitable company and everyone looks back and wonders how it all happened. For as serendipitous as this entire process may seem, it’s al ...view entire post
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January 5, 2007
In the popular 1980’s movie “Dune,” man learned that by “folding space” the distance between two points shortened and he could cover those distances faster. Around 1995, we found a substance that could bend time in the business community -- it was called Venture Capital. With enough of it, we could compress the evolution of a startup company from a few decades to a few years. Companies like Amazon, eBay and most recently Google showed us that billion dollar companies could be built i ...view entire post
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January 5, 2007
If you want to learn how to race with the big boys, watch NASCAR. In NASCAR racing, each car leading another is the first to encounter and break through air resistance. As they do this, they create a pocket of air to the sides and just behind their car that pulls along any car willing to ride right behind. By drafting the car in front of it, the tailing car conserves fuel and power so that at the critical moment, they can pull to the side, punch the acceleration and rocket ...view entire post
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January 2, 2007
 The Go BIG Network Small Business Funding Review COLUMBUS, Ohio – The Go BIG Network, the world’s largest community of startup companies and entrepreneurs, estimates an as expected decrease for startup and venture capital funding in December. California, Florida and Texas as well as the Entertainment, Real Estate and Internet industries were the most active in the December slide.The Go BIG Network’s survey includes a sampling of 2,000 requests made on its Web site of more than 30,000 small busi ...view entire post
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December 18, 2006
I was spending some time with a few friends from the first company that I started back in 1994. We started reminiscing about how great our “glory years” of being a startup were. It got me thinking about what those days were actually like (versus how we recalled them.)So I went back through some of my old business documents and took a look at what types of emails, letters (yeah, we used to send letters) and spreadsheets we had created back then. You know what I found?The “Good Ol’ Days” really s ...view entire post
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December 13, 2006
I hear endless pitches from entrepreneurs about their next BIG Web site idea. They take a look at all of the sites that are out there and decide that they have the one feature on their site that no one else has thought of. They think that the market must need a new idea if all of the existing ideas have already been thought of.This all makes sense until you look at one simple fact – most Web sites are failed attempts at what might otherwise be a good idea. Instead of trying to create a new Web  ...view entire post
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