The startup game has changed a lot in the last few years. Companies have learned
how to go from "startup idea" to "industry powerhouse" in record time. Startup
companies today must learn how to think bigger and grow faster
or be eaten alive by their competition.
This book is about how to Go BIG (really fast!)
Download the Introduction (.pdf format)
The book is divided into five areas that startup companies need to pay attention
to in order to grow bigger and faster.
Vision – Think BIG
There’s a reason companies like Google, PayPal and Skype become huge companies
in short periods of time. They think big, solve painful problems, scale
quickly, address big markets and (try to) grow profitably.
Growth – Compress Time
As windows of opportunity continue to close faster, startups need to learn how
to compress ten years of growth into three years by building backwards, cutting
out the fat, and looking for ways to make their business scale quickly.
Marketing – Act Like Number One
Consumers have become fascinated with Number One companies, which means that if
a startup expects to dominate a market, they must learn to act like a Number
One company right out of the gates.
Capital – Create Capital
The cost of starting a company has plummeted, which means that startups can now
create the capital they need versus spending lots of time raising it. The
focus now shifts towards creating as much value as quickly as possible.
Management – Stay Small
It’s all about speed versus size. Instead of trying to grow the size of
the company, startups need to learn how to leverage the smallness of the
company to run circles around their larger (and slower)
competitors.
We now have the ability to grow companies BIGGER than ever, with less capital
and in time. Go BIG or Go HOME provides the strategies and tools to help you
turn your business into the next big thing.
Startup companies have only one choice - Go BIG or Go HOME!