Professional Summary
Aaron Sipple Engineering (ASE), and FindRaces.com are created and owned under Aaron and Carrie Sipple and are currently entirely self funded. ASE was built and established in mid 2002 and started off as a race shop offering services in engine building, fabrication, car building, tuning services and other specialized jobs in the drag racing industry. ASE has housed many racing operations since 2002 including a professionally raced IHRA Top Alcohol Funny Car. In 2007, operations were expanded to include and specialize in chassis production and customized, turn-key door-car and dragster builds. In 2008 this remains as the main focus of the shop and has proven to be the most marketable and productive direction for ASE.
The existing ASE race shop, located on property in Berea, Kentucky, is currently undergoing expansions for the addition of an office area, employee break area, restrooms, and finishing/display room. Since the middle of 2007, the design and production of ASE's original, universal one-piece dragster body has also been under development. This dragster body is intended to be used for the builds of in-house dragster chassis as well as for sales to other chassis shops and individual racers. These custom dragster bodies will accompany the first two production dragsters for current customers. The first door car production is also due for completion in 2008 and features its own customized furnishings including one-of-a-kind spindle a-arm brackets, specialty carbon fiber dash and driver seat, uniquely designed firewall and more.
No two chassis are the same from one shop to the next shop. While our goals include high amounts of production for the dragsters, our focus is still about quality and customization. The difference between ASE and other chassis race shops comes in our ideas and how we think race cars should be built. This includes notching bars to fit perfectly, having perfect welds, putting thought and engineering into the details and free movement of the chassis, and making cars turn-key as well as a work of art. It's about both function and fashion, and making a lasting impression. We care about our customers and their individual goals and dreams. Chassis are chassis, but we want to make sure our customers are as safe as possible and can proudly display their car with show quality on the race track.
The main uniqueness of ASE will always lie in its variety of services all available in one place. When racers bring their cars and motors to the ASE shop, that's where they stay until the project is complete. With the new capabilities of chassis production, ASE is one step closer to becoming a complete, all inclusive shop that can produce a car from beginning to end. With the addition of powder coating facilities, additional engine building equipment and CNC machinery, as outlined in our extended proposals, our dragsters and door cars will never have to leave the ASE premises until they are at 100% and ready for the customers choice of paint. Our customers find a sense of comfort and ease with these capabilities, where often the process of building a car can be stressful, confusing and frustrating as they transport their car from shop to shop to have individual jobs done.
Another unique extension of ASE is FindRaces.com, which came into creation and production by Aaron & Carrie Sipple in late 2007. This comprehensive website for locating and posting races and events in motorsports, athletics, equestrian and more was designed to compliment the motorsports business of ASE and meet the needs of racers and customers of ASE as well as expand our primary market and promotional capabilities. Extended construction of the website is due for completion at the end of May 2008, and expected to generate an expansive amount of postings and advertising over the next year. The first active month of the website generated over 22,000 hits, and over 100,000 for the second month. Our third month of activity is estimated and on schedule to receive over 200,000 hits. FindRaces.com is in summarization, a search engine, like Yahoo or Google, designed to specialize in racing schedules, events and information. Our goals and estimations are to reach at least 100 million pages viewed monthly!
The mission statement of FindRaces.com is the following:
Our mission at FindRaces.com is to provide a free, nation-wide, search engine website for posting and finding events in all levels and venues of racing. Our goal is to generate a mainstream, nationally recognized site that brings an ease to finding and locating racing in any given area and create a greater awareness and enthusiasm for all racing, athletic and motorsports alike. Whether you are an avid horse racer, devoted Nascar fan, cross-country cyclist, following a drag racing association, or just interested in what's going on around you in the world of racing, our purpose is to reach you. In order to provide such a never-ending list of information, our website will be created by you, for you! Posting of races, whether by individuals, track operators, or race promoters is absolutely FREE! We want to flood the website and world with the opportunity to locate races that interest them and learn of others they may have never known of. We are not just supporting the racing community that already exists, we are going to expand it, create new interest and bring more spectators and support of new racers. In addition we are providing businesses and corporations the chance to advertise and reach a vast and devoted group of consumers all in one centralized location within the ever-expanding world of the internet.