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Member Profile

Al Owens 

Title:
Company: Alcero Golf
Category:
Location: Phoenix, AZ (United States)
My Focus: Entrepreneur

Professional Summary
CURRENT SUMMARY:Professional Golf Instructor in pursuit of starting my own golf school in the southwestern United States, teaming with resorts in the area and promoting the school through many various revenue sources through the internet initially.

I have written a golf instruction book teaching golf in a never before seen style using a specific Method I have designed through the many years of my teaching. The golf school is accompanied by other income sources such as golf insruction book on CD, DVD presentation of my particular teaching method, and a 3 part DVD golf instruction video. I also offer golf coaching through telesmeninars in 8 week formats, to assist golfers with their concepts of play and beliefs in themselves.

CAREER SUMMARY:

An exceptional business and golf teaching professional with over 15 years of management and administrative experience. A conscientious, self-motivated professional and author with excellent public relations skills, prepared to respond to the challenges and expectations of this great new business. Background includes operations management, administration, account management, merchandising, marketing, teaching and
facility construction.

The Golf School, Alcero Golf, is the culmination of the many years I have been in professional golf and it provides many avenues for income and success!



Startup Company Profile
Startup Name Alcero Golf
Location Phoenix, AZ (USA)
Industry Sports
Looking for Funding? Yes
Funding Type
Funding Amount $50k
Year Founded
Gross Sales $250k or Less
Company Description Alcero Golf is a golf school working in conjunction with a destination resort in the Phoenix/Scottsdale area or other destination areas in the world. To assist the marketing of the school I have written a golf instruction book unlike any other, but it simply shows golfers "How to" get the most from their game the fastest and lower their scores. To promote myself and the school concept I am seeking funds to print the first run of the book. I have several golf-service providing companies assiting me market the book, besides my publisher. The book will also be sold in a CD format and the method I have designed for golf instruction will be sold as a DVD. The school is the final step in the process, which includes different types of schools and lenghts such as three and five days. 
Skills
Design
Product Design
Multimedia Design
Web Design
Finance
Budgeting
Compliance
Controller
Fundraising
Purchasing
Human Resources
Facilities Management
Policy Administration
Recruiting
Training
Marketing
Brand Management
Copywriting
Direct Mail
Internet Marketing
Media Planning
Outdoor
Product Development
Public Relations
Radio
Television
Sales
Business Development
Outside Sales
Strategic Partnerships
Other
Analyst
Logistics
Project Management
Research
Work Experience
Somanous Life Science, LLC  (Sports Industry)
Director, Golf Marketing
Oct 2006 - NOW
Somanous Life Sciences, LLC is a company developing salient health technologies for the body and mind.
The Refuge Golf Club  (Sports Industry)
Consulting General Manager
Dec 2005 - Sep 2006
Contracted General Manager for privately owned golf course in twin cities area hired to place the ground work for a new direction for the course. Implemented new budgets, marketing programs, staffing plans, and policies and procedures in order to improve the facilities public image. Increased revenues 10%-20% per month with new programs while creating new clients and generating a larger market share for the golf course.
Legend Trail  (Sports Industry)
Golf Professional
May 2004 - Dec 2005
Employed as part of a transition team where operations were transferred from one management company to another. Returned the golf course to optimum playing conditions, while providing outstanding guest services and building brand awareness. Increased average daily rate by 7% while decreased expenses by 19%.

Resort Golf Inc.  (Sports Industry)
Master Instructor
Jan 2004 - Aug 2004
Resort Golf is one of the fastest growing golf vacation companies in America. Ranked in the top 25 golf schools by Golf Magazine, my responsibility was to be the lead instructor at golf schools throughout the Phoenix and Scottsdale areas.
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