Company Description:
Lock Lights LLC has 15 world class product lines ranging from consumer electronics to energy, lighting to security, and music & entertainment to telecommunications services. Lock Lights LLC is committed to provide innovative products, solutions, and opportunities for customers, employees, and investors around the world.
Lock Light Product: Solves an age-old problem faced by home owners across the world. The concept is simple: at night, it is difficult and sometimes impossible to find the correct key and navigate it to the keyhole. Fastened between the deadbolt and doorknob lock, the Lock Light device will light up the area when the home owner draws near. Its technology, which is both unique and simple, consists of a motion sensor and two LED lights. Lock Lights will not only appeal to home owners; but also business owners, hotels, hospitals, government facilities, those who rent homes and apartments will also benefit from the company’s device.
Lock Lights will take advantage of the nearly 70 million homes that are owner-occupied in the U.S., as well as growing trends in the home automation market. Though it was previously concerned only with wealthy home owners, the home automation market has moved toward middle and even lower incomes as technology has developed. The market, in its entirety, was estimated to be worth $3.17 billion in 2007, and is growing at a rate of 8.5% each year. Twenty-six percent of the market’s revenue is generated from lighting controls, and one of the top four reasons home owners implement this technology is for convenience and comfort. Lock Lights fits both of these descriptions and has great potential to succeed in this burgeoning market. It will compete with other businesses in the home automation industry, such as Smarthome, X10, HAI, and more, but these companies all produce similar products that operate in only slightly different ways. The success of these companies, while selling nearly identical products, is a testament to the market’s openness, and Lock Lights’ unique devices will further its ability to garner a substantial share of the market.
Lock Lights will clearly convey its message and mission, focus on total client satisfaction, and prompt potential customers to experience its revolutionary home automation product by first establishing its brand and identity. The Company’s brand will underscore its central values and, during its operational launch, accentuate its practicality, affordability, and ability to provide security from theft. Lock Lights will use television ads, direct sales, print media, and the Internet to raise awareness and, upon expansion, will hire a public relations firm to advertise via billboards and radio ads.
Management Team:
Name: Matt Battle
Title: CEO
Bio: Matt Battle began working for his family’s company Battle Services LLC. He held this position for more than six years and gained general management experience before becoming inspired to create the Lock Light device and start the company. Matt's skill set is in leadership and innovation as is already demonstrated from sourcing an extremely talented management team as well creating 15 world class products that have global potential.
Name: Norris Bohm
Title: CFO
Bio: Norris has an MBA in Finance/Accounting, from Kellogg School of Management, Northwestern University. Norris brings 25+ years’ senior management experience in International Outsourcing, Business Development, Manufacturing Operations, and Systems Development & Financial Control. Norris has extensive experience in corporate financial and manufacturing operations management. Executive VP for International Outsourcing for major European plastics company. Over 6 years experience in qualifying Chinese vendors, negotiating supply contracts, and establishing product quality control for exports to Latin America, Europe, and the U.S. Strong background as COO and VP Finance in capital goods manufacturing companies. Developed aggressive turn-around and out-sourcing strategies for divisional reorganizations for U.S. companies. He has had recent start up experience as owner/partner in corporation established to provide capital goods and services from China to U.S. and Latin American companies.
Name:
Title: CMO
Bio :( pending via capital): The Chief Marketing Officer has an MBA from the Stanford Graduate School of Business, and holds two degrees in Economics (MA & BA) and a BA in Communications from Boston College. He brings 23+ years of business experience to the company. His strengths are in marketing, technology & management systems. He has also consistently built high-performance teams. He is a seasoned executive with track record of success in broad range of business environments. The CMO is a pedigreed marketing executive that has had great success in both marketing and sales at the Vice President level. He has held top positions at well known companies (e.g. Procter & Gamble, Sony, Hearst New Media and Technology). The CMO has also excelled in numerous entrepreneurial environments.
Intended Use of Funds: Capital equipment (computers, etc.), Consulting, Inventory, Legal, Market Research, Marketing/Advertising, Operations, Patent Applications, Product Development, Staffing -Administrative, Staffing – Executive, and Website.
To achieve the Company’s objectives, Lock Lights, LLC is seeking $1.5 million in total funding through outside investment.
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Number of Employees:
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Stage of Business:
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Management Team:
- Matt Battle CEO
- Norris Bohm CFO
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