Robert Suarez
Boston, MA (USA)
Role(s):
Sforza LLC
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Startup
Location:
Boston
Industry:
Apparel
Year Founded:
2007
Number Employees:
INVALID
Description:
The mission of Sforza is to become a leading direct marketer of women’s athletic wear in the United States by the year 2010 and to build itself as a recognizable fashion source in the marketplace for women.
Market penetration will be achieved through innovative marketing techniques in mail order catalog and eCommerce, coupled with exceptional product development and customer service standards that build long-term customer loyalty.
The women’s athletic wear market is a $14 billion a year industry and it is Sforza’s goal to acquire 0.8 percent ($112 million) of the market over a three-year period, and 0.16 percent ($224 million) over a five-year period.
Target consumers are female executives including women aged 27 (the college graduate) to 50 (the seasoned female executive). T