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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
Starting a Company is a Crap Sandwich
Author: Wil Schroter
Wednesday, February 21, 2007

Are you trying to figure out how to make your startup company experience a little less painful? Do you think you can avoid some of the stresses and trials that all of the “other” entrepreneurs face when trying to create something out of nothing?

If so, my advice is “don’t bother” – starting a company is a crap sandwich – it won’t taste any better if you add condiments!

Let’s call it what it is - a painful experience that will put a strain on you financially, emotionally and physically. Try as you may, there is no way to completely escape the perils of building a company.

You’re better off accepting your new found pain as a reality and dealing with it head on instead of pretending that you can avoid it.

You’re going to lose money

Starting a company means that you need to get used to writing checks out of your savings account, not your checking account. The simple fact is that you’re now paying to work instead of being paid to work, so you’re going to lose money in the process.

The best way to deal with this problem is to accept the loss from the get-go. Instead of being shocked that you are eating through your home equity you need to just accept the fact that it’s no longer there. You need to think in terms of “I’m going to be broke, and that’s what starting a company costs.”

Any other fantasy you might have of living the good life while building something from scratch is just going to distract you from the bitter reality of your present situation.

You’re going to lose time

We all want to live a balanced life of work, family, friends and spiritual harmony. But if you’re going to start a company, you can pretty much throw harmony out the window.

You can’t work 80 hours per week starting a company and expect nothing else to give.

If you’ve made promises to your spouse and family that you’ll keep spending time with them it may be a good idea to reset expectations a bit.

Everything comes at a price, and success at a startup company costs more than just money. You’re going to lose time with the people around you. You’re going to miss events and spend less quality time with people. That’s pretty much the way it works.

Instead of kidding yourself and those around you about how much time you’ll have, try setting realistic expectations about how much time you will really have. It’s more about embracing the time you do have than complaining about the time that you don’t.

You’re going to be stressed

Writing checks out of your savings account and having no time to yourself is stressful. Even the most seasoned entrepreneur that’s been through it all before can’t avoid this fact.

Everyone will tell you that you should just relax and take it easy. But pouring through all of your savings and relaxing just don’t go together. No one is that laid back. If you’re going to live through this, you’re going to have to accept some basic truths.

The first is that no matter how hard you work there is going to be even more work to do. In fact you may actually create more work by getting stuff done. Don’t look for a white light at the end of the tunnel when everything will finally be finished. It never will be, so don’t stress about it.

The second point is to find some way to blow off steam. Employees are going to drop the ball, partners are going to back out on you and customers are going to take forever to pay you. Without some way to vent all of these frustrations you’re going to explode, most likely around the people that don’t deserve it, like friends and family.

If you know you’re going to be stressed all the time then the only answer is to give yourself some sort of outlet. Go exercise, force a vacation, or buy a punching bag. Without an answer for blowing off steam you’re going to kill yourself and take everyone with you.

Embrace the Pain

Many entrepreneurs create more stress than they need because they simply aren’t realistic about what they have gotten themselves into. Instead of embracing the struggle they try to avoid it, and of course they fail in the process.

No one has ever figured out how to start a company and avoid all the pain of a startup, yet everyone seems to spend an awful lot of time trying to soften the blow. Avoiding the struggle is like trying to lose weight without exercise, pain and sweat. If you plan on making progress, you need to prepare for a little pain.




Trackbacks to this story
Negate the Negativity - The world of the entrepreneur can be a scary, dark place to those who don't quite understand it. For the most part it boils down to people are afraid of change and especially those changes that may have an impact
From: BIZZFLIP.COM | 7/23/2007 at 12:39 PM

Comments About this story
So what is your suggested alternative?  Buy into an existing company? Don't quit your day job?
Posted by: John N. 2/21/2007 at 11:55 AM

John - I'm just suggesting you agree that it sucks and deal with it.  There's not really a way to cut corners on the startup phase.  It sucks and that's OK.
Posted by: Wil S. 2/21/2007 at 11:57 AM

I wish I would have known this before I started. That blog is as real as it gets


Shari
Posted by: Shari C. 2/21/2007 at 1:44 PM

Wil - yes I would have to agree with your observations.  I certainly felt/feeling the pain during a business that I tried to startup.  It went into standby and I reentered the job market to pay back the debt, rebuild assets and then try it again!
Posted by: John N. 2/21/2007 at 4:26 PM

I think everyone just has a habit of having a great idea, without realizing the risks. Personally, 2nd time around after having succeeded and sold a previous business I thought was the charm. Building any business takes work, it does not matter how honest you are, it can all be gone in an instant. You have to have an can not will not quit philosophy. Even just hard work, good financing (or self sacrifice) cannot ensure success. Trusting who you may be dealing with, and your legal council are not enough. Any business you start, particulary if you are innovating something will take 1% inspiration and 99% perspiration. I suppose this article might more aptly titled, don't start what you are not prepared to finish. Perhaps another title might be "nothing ventured nothing gained, everything ventured everything gain (maybe)" My title would be more like "with liberty, and injustice for all, but the rich".


Posted by: tlt 2/21/2007 at 4:36 PM

Nailed it Wil.  You've got a great blog my man.  It's a tough life - often w/ no reward or even bankruptcy.  But you know what - I wouldn't have it any other way. 

I always thought corporate America sucked anyways and I'd rather walk alone and fall than have them drag me on down.
Posted by: bs 2/21/2007 at 5:08 PM

What's with all the negativity? This is the first blog I read this morning and I can tell you this kind of talk brings me down. You are right it isn't easy and it may cost you a lot of yourself time and money but if someone where to start off with this kind of thinking they would fail before they even started.

I don't know about you but if I were to keep going in the business world I have to be positive and upbeat so that my desire to accomplish what I'm after doesn't give out to the negative.

Will are you the owner of this site? I hope to see some more encouraging blog posts and inspiring stories. This blog wasn't a good start to my day.

Posted by: Cory H. 2/23/2007 at 9:30 AM

@Cory

If you want tulips, lolipops and unicorns, there are a dime a dozen blogs out there.  I think this type of truthful commentary is what startups need so they don't go in with the wrong idea that it'll be easy or easier than they think.

Just my humble opinion.
Posted by: smith288 2/23/2007 at 11:47 AM

It's not about being negative, it's about being realistic.

Of course I want lots of people to start a company, but it's tough.  I think instead of sugar-coating the experience people need to appreciate it for what it is - a long, hard road.

That said, I've written a new blog post today about how great starting a company can be.  Hope this brings a little balance to my position.

Posted by: Wil S. 2/23/2007 at 12:31 PM

I just read this article and its...a great one.
Posted by: M 2/27/2007 at 9:03 PM

I don't look at it as negativity but rather as honesty. Starting a business is hard and we all know that. True entrepreneurs do it anyway and love it regardless of the debt, time and stress. But I have encountered a lot of people that think it would be "so much fun" to open a business. These people need the bitter honesty because some of them have too much money and a distorted sense of what it takes to start a company. Sugar coating it doesn't do anyone any favors and if the honesty scares away potential competion then I'm all for it.  Plus brutal honesty helps me feel a little less crazy when I'm up to my eyeballs in debt.

On a brighter note I can't think of anything else I'd rather do.
Posted by: Nicole H. 2/28/2007 at 3:09 PM



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