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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
What's the Difference Between an Entrepreneur and a Robot?
Author: Wil Schroter
Wednesday, April 18, 2007

In the movie Blade Runner, there were a species of sub-humans called Replicants that despite their human appearance and actions were just robots. In order to discern a replicant from a regular human, one had to administer the telltale Voight-Kampff test.

The Voight-Kampff test involved a series of questions designed to evoke an emotional response from the subject. Humans would answer the questions with passionate, emotional responses. Robots would answer the question like, well, robots.

Recently I began developing a Voight-Kampff test for entrepreneurs.

I wanted to be able to quickly determine whether the person sitting across the lunch table was a true-blooded entrepreneur or a robot built by entrepreneurs to do their bidding. The test is finally ready to go public, and I am naming it the “Schroter-GoBIG Test” since I don’t have another German partner to share the name with.

This test could possibly save you two of your most valuable resources – your time and your inspiration. If this battery of questions saves you from having to slog it out over just one painful pitch meeting, it’s worth its weight in gold.

Question 1: “Is this a good idea?”

Entrepreneurs are full of new ideas, and if they’re lucky, they get to bounce them off other entrepreneurs. A frequent problem is that the person on the other side of the table is a robot masquerading as an entrepreneur. When this happens, a good idea is quickly converted into an endless list of reasons why it will never work.

Therefore the first question of the Schroter-GoBIG test is to ask the person across from you: “Is this a good idea?”

If the subject responds with a list of reasons why the idea will fail, without any advice on how you could make it work – bam! – you’ve found a robot. Robots are programmed to respond to problems by creating more problems, and are not designed to be solution-oriented. (This trait does make them excellent middle-managers.)

On the other hand, if the subject begins with reasons why it will fail but quickly makes recommendations for how you could modify the idea to succeed, you may have found an entrepreneur.

Question 2: “Should I jump in and do this?”

One question alone isn’t enough to get a reliable positive identification. Even though some robots may be able to spot and respond to problems, a true robot is quickly overwhelmed by risk.

Your next question hits this notion head on: “Should I jump in and do this?”

Of course the robot sitting across the lunch table will programmatically begin assessing your risk factors and indicate that you could not possibly start a venture and assume risk. Their tiny microprocessor will query terms like “spreadsheet,” “market analysis,” and if they are a really old model, “50-page business plan.”

If you look closely, you may actually see sweat coming from their foreheads and steam from their ears. Risk is a concept that robots are not designed to handle well, and their reactions will reflect that fact brilliantly.

The entrepreneur will respond quite differently. Instead of knotting their stomach and blowing a gasket, the entrepreneur will begin thinking back to all of the good times they have had when coming up with a new idea and getting a company launched. They will smile, and before you even finish your sentence will respond with two words:

“Do it.”

True entrepreneurs know that risk is inherent in anything that you do. They embrace risk as a necessary aspect of progress and innovation. Some even seek it out and enjoy the thrill of the unknown, like the guy writing this column.

Question 3: “Are you buying lunch?”

By this point a robot may know you’re trying to trick them and answer “yes” to try to throw you off their trail.

This last question actually has nothing to do with the test at all, but it’s a fantastic way to get the robot to pay for lunch. After all, it’s the most value you’re going to get from this meeting!

Find Fewer Robots

If you’ve got a great new idea your next step should be to locate those people that can actually help make your idea happen. Or in some cases, you want people that have made their own ideas happen, and can provide a good sounding board for why your idea might just be really bad.

Either way, the best help you can get in developing your idea is from entrepreneurs that know how ideas actually become companies. The challenge is trying to quickly identify those that can truly help shape and grow your vision and to weed out those that will simply bog it down in the quicksand of doubt.

There is a time and a place for recruiting legions of number-crunching, task-tracking, risk-avoiding, agenda-setting, bureaucracy-inducing, fiefdom-building, blackberry-wearing, foot-dragging, chest-pounding, middle-management robots to manage your great empire – just not today.

When that time does come be sure to title the robots appropriately – “VP.”




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Comments About this story
Dear Wil,

I really liked your article about the differentiation between an entrepreneur and a robot. In fact, I enjoy all of your articles. You seem to be an individual who seizes life in all its glory; carpe diem if you will.  

You speak about various things in your articles; however, there is one reoccurring theme, which is thinking. The entrepreneur must think. This individual, come to think of it, is always thinking of how to do things more successfully and expeditiously.

In stark contrast to this mentality, corporate America and the corresponding institutions that produce these individuals, somehow miss this very important point. Let me give you an example. I went to a four year university and took a finance class. I was a business major. The reason for taking this class, besides for credit, was to learn "how to make money." After three weeks of theory and rhetoric, I asked the professor, "When are we going to learn practical ways of making money?" He responded to my inquiry stiffly, with that will come later response. Needless to say, I learned very little about what to takes to really be a successful business woman.

With that said, I believe your articles and ideas (The choice and power of your words speak volumes.) challenge the "thinker" in all of us. Thank you for not being a robot.


Sincerely,


Karen Bontrager 


 By appreciation, we make excellence in others our property.    Voltaire
Posted by: Karen Bontrager 4/18/2007 at 3:09 PM

That is funny.......
Posted by: Eric 4/18/2007 at 6:52 PM

This post immediately brings to mind a few entrepreneurs (or are they robots?) who I have tried bouncing ideas off of, over the years.

I've learned to basically not approach these people unless A) the ideas are really rock solid and I know they are already somewhat inclined towards an idea or industry, or B) some of these people, I have stopped approaching altogether because no matter what I say, I know I'll almost always simply get back Robot answers.

Usually Robot answers fall into one of the following:
1. X is already doing that, or something similar.  They will crush you.
2. I heard X is going to enter that market.  You don't want to go up against X.
3. Your market will never be big enough.  You have to think bigger.

Everyone is coming at their startup from different angles -- if the entrepreneur you're talking to has the exact same information, experiences, etc., then they would likely be pursuing the same ideas & projects that you are.

Often-times it comes down to one or two brief experiences or bits of information, that make you want to pursue your idea over some other.

You might've picked up a copy of a micro-biology (silly example) magazine, and an idea in it made you see something that no one else, or very few, people in your industry, would've seen otherwise.

At least, that's my take on how great startups are born.  There are all those "Let's build a Flickr, only better and with X!" startups that just seem silly to me.

Of course, once you're past the idea stage, as you know Wil, it comes down to 99% execution, wouldn't you say?  Cheers!  ps. glad to find you on news.ycombinator.
Posted by: Shanti Braford 4/20/2007 at 8:17 AM



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