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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
Wil's Version of "The Secret" (Get Off Your Ass)
Author: Wil Schroter
Thursday, May 10, 2007

If I hear one more person ask me if I've heard about "The Secret" I think I'm going to throw myself out of a plane.

(Disclaimer - I'm more fired up about this because I didn't think of it first!)

Here's "The Secret" in a nutshell: if you want something, get off your ass and make it happen.

How is this even remotely surprising?  People react to this movie as if it's the first time it has occurred to them that you need to be focused on your goals in order to achieve them.

What kind of secret is that?

Or said differently, if that's a "secret," what was the "truth" that was being told to everyone before this movie?

  1. You can sit around eat Doritos, play Xbox, and get rich.
  2. If you never try, things will just come to you serendipitously.
  3. If you focus on 15 things at once, they will all magically happen.
  4. Thinking that you're a total loser will make you a big winner.
  5. Motivation, ambition and a fundamental need to achieve are not important in being successful

These must have been the evil truths that have been disseminated for so long.  Now "The Secret" has revealed that these truths are incorrect!

Does anyone see the irony here?  The people that actually are motivated, successful and kicking ass don't need to read books about how to be motivated.

I haven't seen something re-packaged and sold like it was a new idea so successfully since Steve Jobs pretended he invented the MP3 player by calling it an iPod.

If you want a book that's "The Secret" to doing business or running the world, try reading Robert Greene's "48 Laws of Power."  That's like the Darth Vader instruction manual for running the world.

</rant>




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Comments About this story
Best blog entry I've read in months.  Classic.
Posted by: Eric Corl 5/10/2007 at 12:56 PM

I guess we have to take into the consideration humanities obvious lack of wisdom. A smart man can repeat what others tell him but a wise man can put what others tell him into action. The Secret is just another explaination of what we already know; it takes some longer to catch on then others. I hope the rest of the world comes to the same realization that Wil has because we all know there is very little money for the ignorant.
Posted by: Justin P. 5/11/2007 at 5:34 PM

I've got to say you have hit the nail on the head with this one!  It's amazing that people out there just have no common sense!  If it were that easy to make things happen, everyone would be there and there would be no one working, for anything!  How sad is that?!?!?!?
I think we just need to go back to the old standards of ...You don't work, you don't eat!  See how many people still hang on to "The Secret"
No, don't throw yourself out of a plane for stupidity!

 

Posted by: Gayle P. 5/14/2007 at 2:11 PM

I know it's a little heavy-handed on the rant but c'mon - it's such ... friggin ... common ... sense!
Posted by: Wil S. 5/14/2007 at 2:13 PM

Wil,

Great Post. I obviously haven't read this book, but when people tell me about it, I just don't understand what they're saying. Explanations sound like "If you have a positive attitude and focus, good things will happen."

I'm actually very pleased because I think it is priming the public for my next book to be very successful - The Secret 2 (Living longer by eating and breathing).
Posted by: Mike 5/15/2007 at 9:46 AM

HAHA

LOVE the post, LOVE the rant - am hooking it up on some places I know of.  This ROCKS.

Great post, blog subbed.
Posted by: Matt Antonino 5/15/2007 at 12:56 PM

Another comment by you that is overly broad.  Previous MP3 players were hard to use and had limited memory space, hence the slow adoption.  Steve Jobs changed all that not by becoming some marketing magician.
Posted by: M Pappas 5/16/2007 at 11:10 AM

Mpappas - I'm sure my Rio worked just fine before the ipod.
Posted by: Wil S. 5/16/2007 at 11:14 AM

This article much pleased me. You may read a similar view at my site http://www.devilwriter.com. I am sure you will be satisfied.
Posted by: Dr Eric T. Klitwerker 5/17/2007 at 12:28 AM

Top blog - must admit I did read 'How to win friends and influence people' and 'What they don't teach you at Harvard Business school', but that is it - honest guv!
Posted by: Peter R. 5/17/2007 at 3:33 PM



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