Most startups fail not because they don't hold onto good ideas long enough, but because they hold on to bad ideas for too long.

Today I want you to bail on one idea (preferably a bad one.)

I want you to bail on an idea that you've been holding onto for a long time that hasn't seemed to work out.  The kind of idea that seems like a good idea, but if it was really going to be amazing, it would have been implemented and amazing by now.

• That new feature you were going to implement.
• That ad placement that really doesn't seem like it's working.
• One big thing you've said you were going to do but haven't.

Why bail?

You need to bail to flush bad ideas out to make room for new ideas.  There's a horrible piece of phony wisdom that reminds people to stick to their ideas no matter what.

That's b/s - most of our ideas suck (and that's OK.)

The worst ideas are those that you hang on to for too long and never implement.  Or you do implement and you take too long to realize they suck.  Maybe it's your ego, maybe it's timing - it doesn't matter.

Think of ideas as something you churn and burn.  Now go set one on fire!