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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
3 Lessons you Mistakenly Inherited from your Parents
Author: Wil Schroter
Thursday, May 24, 2007

As a proud Gen X'er, I get to stand firmly on the line between the old-line thinking of the baby-boomers and Generation Y.  I'm not sure anyone younger than Gen Y even has a label yet, but I hope it's cooler than Gen Y, which was a lame a cop-out for generational monikers.

What I'm amazed at, from this vantage point, is how many people in my generation still hold on to old-school ways of thinking, not because they still make sense, but because they carried them from their parents who presumably carried them from their own parents.

What's happened in the last twenty years is a massive shift from industrial-age thinking to information-age thinking. 

The laws of life that made a lot of sense twenty years ago in many ways just don't apply anymore, and we need to write some new ones.

Yet we still hold on to those laws as if they were written yesterday.  Maybe some of this old-line wisdom still holds up for you, but I would ask you to challenge everything you were told.  There's a huge penalty for accepting old-line thinking in a new age, and we've seen countless companies die in it's wake.

Here are my Top 3 Favorite "Lessons" that I want to put out to pasture -

College is Really Important - College is marginally important unless you're going to to be a doctor or a lawyer.  College was really important when it was the difference between working in the factory of GM or working in the office park.  These days experience is really important.  Everyone goes to college (your mom goes to college), the people that excel now get kick-ass work experience.

You Want a Steady Job - The days of working 50 years at IBM and getting a golden watch at retirement are long since dead.  It worked for your dad, great.  It doesn't work anymore.  These days "steady" means "static" and static means dying.  You don't want a steady job, you want a job that can push you to learn as fast as you can digest information and reward you for as much as you can deliver.  As it happens, big companies don't offer that opportunity, startup companies do.

You Need to Save for Retirement - Back when people retired at 65 and died at 75 you could save for your retirement and maybe be OK.  With the advances in medicine by the time you hit 65 you'll probably live to be 90 or 100.  If you think saving alone is going to give you a 30-year salary you're out of your mind.  You can't think about how you're going to save enough money in your retirement, you better be thinking about how you're going to make money in your retirement.  Or just never retire, which is my preference!

I'm amazed at how blindly my friends, colleagues and neighbors hold onto these dated truths as if they were written and proven yesterday.  My friends - let's re-write the wisdom! 

What other "laws" need to be re-written while we're at it?

- You won't own a car for more than 5 years; a car is now a recycled commodity

- You'll never be in your house long enough to pay it off

- Retirement doesn't mean much - you work in an office, not a factory or on the farm

- Blue Collar workers wear ties and work in cubicles now

- You're going to make substantially more than your parents, not a little more

- Doctors and Lawyers are second rate income-producing jobs next to marketers and technologists

- The shelf life of your skill set is probably less than 15 years vs. an entire career for your parents




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wow are these off.... especially this one:

- Doctors and Lawyers are second rate income-producing jobs next to marketers and technologists

Out of law school, my friend is making 140k base. After 10 years, if he makes partner, 1mil base. Oh, and retired partners (after the age of 65) get a annual "retirement salary" of 350k.  Yes, he is from the top of his class, but you will never see this kind of financial reward in the technology field.

Maybe the advice should be: do what interests you, just be willing to accept the financial tradeoff.
Posted by: pete 5/24/2007 at 1:27 PM

@pete


Until tort reform and judgement caps... ;)
Posted by: Erick S. 5/24/2007 at 1:34 PM

@ Pete - you're kididng, right? 

Do you have any idea what Google pays top tech developers that are top of their class?  They'll make more in stock appreciation by the time they hit 30 than your friend will make in his best year.

If you're still thinking in terms of what an employer will pay you when you retire you're buying into the same myths that I was complaining about to begin with.
Posted by: Wil Schroter 5/24/2007 at 1:50 PM

... and you don't have the six-figure debt to pay off!
Posted by: Wil Schroter 5/24/2007 at 2:37 PM

@wil

> Do you have any idea what Google pays top tech developers that are top of their class?

starting 75k-110k. correct me if i'm wrong. Yes, i know some googlers might get big bonuses. But that's google, not industry wide (does adobe, intuit all give the same sort of bonuses?).

I do admit 75k-110k is a decent starting salary. But that does not mean you can debunk the financial reward of the legal or medical profession. Sure maybe you "work for the man" or "wear a uniform", but one has to acknowledge that these are both stable service industries.

>They'll make more in stock appreciation by the time they hit 30 than your friend will make in his best year.

Who says? Are these people starting today or people who started when google was less than 2000 people? Also, even if someone is worth 2 mil on paper, its just that, paper. They need to vest. Though sometimes smaller (personally 140k starting isn't that small to me), a lawyers payout is essentially in cash.
Posted by: pete 5/24/2007 at 4:23 PM

Great post

Actually I hope that lawyers will be 3rd rate income jobs some day.

"When two dogs fight for a bone, and the third runs off with it, there's a lawyer among the dogs." (German Proverb)



Posted by: Frank T. 5/24/2007 at 4:37 PM

@ pete

I have a ton of respect for Doctors and Lawyers - they are just not the unique high-paying stalwart positions that they used to be.  That's not because they pay any less, per se, but that new careers in technology and marketing are just as lucrative, if not more so.

What I like about Doctors/Lawyers is that they have a nice, predictable track for success.  However, that's a blessing and a curse.  There's rarely a way to accelerate that path.

Conversely, it's not uncommon for a star programmer to be less than 25, making over $100k (especially in silicon valley but I've employed dozens right here in Columbus Ohio that make that).  There's no way to replicate that age/income opportunity in the legal or medical profession.

I don't want to overstate the Google reference because at 12,000 people they are currently far from young compared to a pure startup.  But the fact that when they went IPO over 1,000 employees were millionaires would speak volumes about the opportunity in Tech.
Posted by: Wil S. 5/24/2007 at 4:48 PM

I still think college is absolutely critical, but I don't think it's so much the training you get from it that matters as much -- it's getting away from home, being forced to operate entirely on your own and being given the freedom to choose what you want instead of choosing what you've always done.

When I look at the differences between friends who went to college and those who didn't, it's seldom the educational difference that stands out (as evidenced by the difference being between those who went and those who didn't, not between those who graduated and those who didn't).

This is where you can talk about going to college, getting an education, and getting a degree very differently.  I personally recommend all three, I consider the first two to be critical, but I think skipping on the first is a *huge* mistake -- not because you won't be able to get a job, but because it'll be much harder to learn enough about yourself to be empowered to the life you want.

The steady job thing I agree with, but I think saving for retirement is still a good idea, although it shouldn't be all-consuming.  I'm running a startup, and clearly I'd like to get stupid-rich from it, but it's not a lot better than playing the lottery if I don't have some backup plans.  For every guy who gets a couple million from a startup, there are 1000 or more who get nothing but 10 years' aging in three years, during which time they were underpaid, overstressed, and had no benefits.

You can't fairly use Google as an example -- they're almost the counter-example.  It's really rare for startups to make very many people rich -- I bailed on one because it was going to make 4 people rich and maybe give me a couple hundred grand.  I know multiple "successful" founders who came away with less than a million.  If the VCs don't expect more than a 1/10 success rate, and success only makes the founders rich and almost never the employees, that means that you have to be a founder and even then probably have < 10% chance of success (because the 1/10 is of those who get money, not those who apply).

Better than the lottery, but not as much as you're making it out to be.
Posted by: Luke Kanies 5/24/2007 at 5:04 PM

@will,

>I have a ton of respect for Doctors and Lawyers - they are just not the unique high-paying stalwart positions that they used to be.

I agree, today there is more liquidity in the job market. A good software developer can do just as well as a good doctor. But that doesn't discredit the reward structure that still exists for traditionally respected careers. Keep in mind i'm simply arguing againt your point that Doctors and Lawyers are the next "second rate income-producing jobs".

In terms of financial gain, i'm mostly considering salary and bonus, not stock options and getting in on the ground floor. Partially because I see it as the luck of the draw, not something everyone in the tech industry will get to experience (in 2001 could most people predict google's success?).

>it's not uncommon for a star programmer to be less than 25, making over $100k. 

Its also not uncommon for a star lawyers at 25 to make over 100k.

I think we're comparing apples to apples. If someone is successful they most likely are like to be financially reward regardless of their actual job.

Yes, in software, a big win can bear a REALLY BIG WIN, but at a certain is 100mil really that much better than 15mil? You and your family is not starving either way.

Posted by: pete 5/24/2007 at 5:04 PM

Your point about doctors and lawyers is completely off.  I love this blog overall, but I hate when these insane statements are made about how great start-ups are.  I love start-ups myself and work at one, but let's be fair.  It's not about the money.  Let's analyze this properly.

Doctors
4 years of college, 4 years medical school, 3 - 5 years residency/fellowship

There are 19,000 residency spots per year and only 17,000 US medical school graduates (the rest are filled by Carribean grads and people from India/Eastern Europe basically).   Post residency, in private practice (we're not going to compare hospital jobs because a lot of technologists and marketers work for 2nd rate institutions and hospital jobs pay a lot better htan those), you make $140,000 - $250,000 depending on the speciality.  Within 5 - 8 years you make partner and probably make $500,000 - $2,000,000 per year depending on your specialty.  On top of that, if you're really a stud, you do consulting work for a biotech and earn good stock on top of that.  Doctors with biomedical engineering backgrounds can also make a ton inventing devices.

Lawyers
4 years of college, 3 years of J.D.

First year out of law school, if you are in a top-tier city like LA, Chicago, SF, or NYC, you make $170,000 starting.  Within 7 - 8 years you make partner and earn $750,000 to $2,500,000.  If you're an investment advisory or start-up attorney, you could make even more if your clients hit it big.

Marketers
4 years of college, maybe an MBA though unlikely. 

Are you kidding?  Out of college you earn $60,000 max.  Post-MBA you get $110,000 or so.  Marketers are not really in high demand.  Remember the people who did "communications" in college.  Yes, they are the dumb pretty people for the most part.  Most people at PR and advertising firms don't have unreal salaries.  Only the partners make good money and a few VPs and EVPs at major firms like P&G, Pepsico, Apple, etc. walk out well.  The stock options aren't going to make you insanely rich.  You may retire with $5,000,000 in stock if you did really well.

Technology
4 years of college (or a dropout), maybe a Master's

9/10 start-ups fail.  Engineers have high starting salaries but they top out really fast.  Even at huge start-ups, only the top 5 or so people make it really big.  Not many people get to be at a Google or Microsoft and cash out with millions in stock at the right time. 

If you want to get rich, go major in Economics, get a job at an investment bank after college, then get an MBA from a Top 5 school (Kellogg, Chicago, Stanford, Harvard, Wharton) and go work in private equity or a hedge fund.  At that point you're about 26 or 27 and earning $200,000 right then.   If you make partner or senior trader by 35, you'll be pulling $500,000 easily if not $1,000,000. 

Get real kiddies :)
Posted by: Jay (living in First Life) 5/24/2007 at 11:53 PM

@ Pete - this may be the first time in the history of blog comments that a debate ended in two people actually agreeing.  All good points and I'm with you 100%!  I over-stated the "second rate" point and should have said they are tied with these new positions.

@ Luke - I didn't say compare having a steady job necessarily to just working at a startup (although I made the startup reference).  I was saying that if you don't have a skill set that is being constantly challenged and rewarded, you need to move.  Very few companies can constantly keep you both challenged and rewarded at the top of your game.

Both - I tried to steer clear of comparing being an entrepreneur/founder to working a typical salary-job because it's a totally different path.  That's why I made the programmer/marketer reference compared to a doctor/lawyer.

Great feedback guys.
Posted by: Wil S. 5/25/2007 at 5:35 PM

@ Jay - you're not comparing apples to apples.

You are referencing top-spots at law firms and in medicine and then comparing them to mid-level spots for marketers and technologists.  Remember that the equivalent for a marketer in a top spot is a CMO, and for a technologist it's a CIO. 

On top of that you're not giving the people with marketing and technology backgrounds that go into consulting their due credit (Ernst & Young, etc.)  The guys in senior positions, usually in their mid-30's, are making ridiculous amounts as partners, easily comparable to any attorney.

Can we agree on this - in each of these fields the people at the top of their game make a ton of jack.

What I'm trying to point out is that those income levels are no longer the singular domain of what was traditionally doctors and lawyers. 

Pete made a good point that I over-stated that "Doctors and Lawyers are now second rate income producing jobs". 
Posted by: Wil S. 5/25/2007 at 5:44 PM

Does anyone know how much a hot dog vendor with a great location makes a year? Just wondering.
Posted by: Ray 5/26/2007 at 6:16 PM

Wil - Insightful article. While I'm a baby-boomer and grew up under the, get a good education, get a good job and retire - the "company will take care of you", I soon learned that what was good for my father didn't fit my own profile. I did go to college, and joined the corporate world, but soon found out that corporate didn't always accept innovation or ideas from the "newbies".  So I told corporate to shove it (politely) and became a successful entrepreneur.  I believe if more people had followed your advice (I'm sure there were those who touted the above 3 major points of your article years ago) there wouldn't be people whose total retirement income is derived from the Social Security Administration.  (I'm amazed by the number of people who think the SSA was set up specifically for retirement income).  And like you, I'll retire when I die.
Posted by: Morgan L. 5/28/2007 at 11:11 PM

Sorry, as a fellow X'er I understand where you are coming from, but  I think you make more than one overstatement.  College is no longer desirable, it's now indespensible.  It used to be the difference between a blue collar and a white collar job.  Now it's the difference between having a job or being unemployed because the job you might have taken has been taken by an illegal immigrant or has been outsourced to India/China/Argentina, you pick today's flavor.
    I've worked for the same employer for 14 years, with many promotions etc, and I recognize I won't ever be 'rich' following this path, and I do know most people switch jobs a lot, but the model still works... it's just different - you aren't "safe" in any company - in this world you always need to be improving your skills no matter what your employment path... that is the reality.  However, I live in one of the best areas in the region.  Am on track to fully fund a 30 year retirement at full replacement of my current 3 figure income and retire early if I wish.  Not to say there may not be challenges that require adjustments.  Plus I'll likely fiddle around with opportunities after I retire... but If I stay on my current trajectory I won't HAVE to.  In fact, barring catastrophe, I've already put aside enough to survive on in retirement.  The next ten years I'll be funding the travel and other fun stuff I want to do in retirement.

So we mostly agree on 1 of 3 topics, not so much on the other 2.

    On the  minor topics - I have owned my car for ten years - had one oil leak and no other repairs, have gone 220K miles.  Nothing loose or rattling.  Engine still purrs.  5 years without car payments, and I expect it to go another ten years.   Yeah, Toyota Camry.  Buy quality.
    I agree that skill sets are more perishable... especially the technical ones you espouse, but IMHO are critical to America's future competitiveness
    BTW in terms of standard of living... I'm probably a bit ahead of where my father was at the same age.  However, he has a pension and I won't, and my mom did not have to work.   I'd call it even.
Posted by: JRM 8/16/2007 at 4:56 AM

You really dont pay houses off, you never actually own houses, even if you think you do.  Uncle Sam owns your house and if you dont think so then try not paying your property tax for a couple years.  You will see who really owns your house.

If you renovate to make your house worth more, the tax man wants a bigger cut.  If you dont renovate your neighbors get pissed off because you are dragging down their house values.  Lose lose situation.  Not to mention 99% of people lose money long term on their houses and dont even know it because they are forgetting to figure in the hidden costs of home ownership.

Sure you could show a buy figure of 200k and a sell figure of 250k and call it 50k to the plus, but if during the time you lived there you probably paid 35k in property taxes (at least), you probably spent 10k trying to fix it up how you want it, such as new carpeting or paint on the walls different from the color that was there when you bought it.  You probably spent a significant number of hours fixing holes in the wall and things like that if you have kids.  All that stuff adds up and usually it doesnt add up to a profit.

Heck, if most people counted back their house value to their purchase date and just subtracted off inflation they would be in the negative even without counting property tax.

For the record, at moderate to low 3% inflation rate a 200k house will be 232k in 5 years.  Thats today's dollars.  That 32k difference goes away entirely during profit calculations, its not profit thats just what it has to be worth for you to break even dollar for dollar in purchasing power based on buy and sell prices.

Counting property taxes and inflation together, nobody wins in real estate.

As far as going to college, getting an education, and getting a degree.  There is a big difference between those.  The most important in my mind is the second one.  The people who are really going to make money out there are the ones with the right knowledge, not the ones with the right credentials.

Degrees matter most as employees, and being an employee is hardly a good way to get ahead in life.

For the record, I agree with the three initial statements.  I think college can be useful, but only to the extent that it makes you learn.  If you are going to learn on your own at a faster rate than what you would in college, or if you are going to go to college and do additional learning on the side, or whatever you do to learn faster than your peers then you will get ahead faster than they will.

Secondly, steady jobs suck.  Being an employee is not the fast track to success, the real success is in the entrepreneurial field.  Get a job that lets you work off comission or salary plus commission bonuses.  Spend some years early on learning sales, marketing, customer service, and things like that as a consultant for a company. 

After that break off and take what you know and start a business from scratch based on an already successful plan and a list of clients that you built up over the years.  Afterward go hire some people and train them to do what you got trained to do.  If you follow this path correctly then there is no reason you should not be worth many millions and to be able to retire early if you want.

As for needing to save for retirement, its still important.  More important however is knowing how to invest in your future.  Those that understand investing just plain have better futures than those that dont.

Take Warren Buffett for example, he understands investing very well, and he never made more than 100k a year salary in the last 50 years.  His knowledge of investing has allowed him to invest properly and he has turned his stocks that were originally worth $100 or less into stocks that are worth $100k or more - each -, thats a yearly mid 20s per year growth rate - sustained.  Now he is worth 15 billion, he had 50 billion but committed 35b of it to charity.

Most people making 500k a year will not come close to 50 bil by the time they die, much less while they are still alive and well.

There are only two ways to get that much money, one is by owning businesses and the other is by investing correctly aka owning businesses (buying a stock means you are part owner of the company).

Note, you cant just buy any stock and hope for those results, if you want mid 20s percent per year sustained you absolutely must be able to do value investing.  In other words you must be able to judge when $1 of value is selling for 50 cents in the market place and you must be willing to go all in on that singular opportunity.

Diversifying will not allow you to sustain mid 20s percent every year for more than about a 2 year stretch, nowhere near a 60 year investment career.

Raiddinn

 

Posted by: Raiddinn 8/16/2007 at 9:31 AM

Wow!  This article hit a lot of nerves.  I'm a boomer... here's my take:
1. college (any type of higher learning) will always be important.  Grassroots research is the basis of many businesses, and can only be done with a college degree.
2. steady jobs are gone... the technology turns over very quickly now... life long jobs no longer exist (except in the government  :^)

3. people need to save for a rainy day... you never know when it will come (or go)

4. my car is 11 years old (but, again, I'm a boomer)

5. my house is paid off (but, again, I'm a boomer)

6. retirement... I hear ya, I actually like my work (software)... I may work until I croak... I also enjoy interacting with others, etc.

7. software is a blue collar job... I work in a cubby...

8. my salary is reaching an asymptote  (but my taxes and expenses aren't!!)

9. doctors (and lawyers) are technicians... we need to chop their pay to increase competitiveness and lower medical costs
10. a skill shelf life of 15 years may actually be long...

K

Posted by: Karla Homolka 8/16/2007 at 2:17 PM

Let's not be quite so quick to write off rules that have been around for so long.  Thinking outside the box is a good idea, but to do so, you probably need to at least understand the box first.

1.  College may not be important for everyone, but it is for most.  When you start hearing a lot of people saying "I was a fool to go to college.  I should have spent that time doing something else." let me know.  Just because it worked for you to not go to college doesn't mean the rule is invalid.  It's like putting all your money on a single number in roulette.  Then when you win, you go around advising everyone else to do the same.  For most people, it's bad advice.

2.  Your job and finances combined need to be steady enough to pay the bills.  If they aren't, you go bankrupt.  Not everyone has a huge risk tolerance.  Steadiness does have its advantages, as does risk taking.  It's risk versus reward.  The startup is high on risk and high on reward if the risk doesn't get you, but it doesn't work to make the rule say "Ditch the steady job for a startup" because that risk half of the risk-reward equation is entirely legitimate, and sometimes it will get you.  Sometimes the startup wins, but other times the steady job wins.  Choose based on your risk tolerance, because no one is going cry for you regardless of the outcome.

3.  You need to save money for retirement.  Maybe you won't retire when you're 65, but if you think your sharp mind and fresh skills are going to be in demand when you're 80, you're an idiot.  If you don't save any money throughout your life, the day will come when you will wish you had.  You rarely if ever hear anyone say "Gee, I wish I'd spent more money when I was in my 20's and 30's instead of saving."  Look at the old people you know and tell me they can all still hack it enough to bring in a paycheck to cover the bills.  Like Marcellus  Wallace said "This world is filled to the brim with unrealistic motherf*ckers  ...motherf*ckers who though they' a** would age like wine.  If you mean it turns to vinegar, it does.  If you mean it gets better with age, it don't."  That was good advice about saving when you have a chance.  "When you kickin' it in the Carribean, you're gonna say to yourself 'Marcellus Wallace was right.'"

My proposed rule would be this:
If you see the lessons of life rewritten by someone under the age of 40, take them with a grain of salt.

Posted by: James S. 8/16/2007 at 4:34 PM

Will,
The one problem with the startup situation is that for every startup, there are far more flops; additionally, there are also far, far more companies that are what I'll term "moderate" successes: They pay the rent, pay the bills, and have a bit leftover once they do their upgrades, but that's it.

Part of this is that large swaths of the technology field filled up early; everyone else who gets in has to fight for market share.  Yes, Google had Yahoo, Jeeves, and a few others to go up against...but now everyone has Google to go up against as well.  This is the case in large chunks of the technology sector.

I'd venture that for every employee at Google and the other "super successes" of the internet (even those companies that took a bath in the crash as far as stock value goes) back in early 2000, you've probably got at least ten or twenty who were at companies that either collapsed, got bought out, or have struggled along.

That's part of the problem with startups: They're a -big- risk.  You might make a small fortune (or even a fairly decent one), but you might also end up out on the street in a year.

By comparison, most big law firms aren't going anywhere; I'd dare say the same thing about accounting firms, etc...Arthur Andersen notwithstanding, I can't think of too many "big firms" that have gone under in either area.

As to your point on college...well, you've actually disproved your own statement in some ways.  If everyone goes to college and most graduate, then lacking that degree is rather a setback, isn't it?


Now, with all of that said, is there somewhere that one could compare mid-level positions in law and medicine versus mid-level positions in technology (assuming that, instead of gambling on a startup, one decides to go for a "big firm" like Microsoft, EA, Cisco, or something else on that scale)?  I'd be interested to see how they measure up compared with eachother (before counting the additional expenses of graduate-level education).
Posted by: Gray 8/17/2007 at 1:40 AM



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