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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
What your Startup Company Boss Really Wants from You
Author: Wil Schroter
Tuesday, June 5, 2007

(Author's Note - This was written to be sarcastic.  I got some people fired up about the article until they read the comments!)

 For the past 14 years I've played the role of "evil startup boss."  I'm considered "evil" not because I'm literally doing something bad but because I'm the mouthpiece of your tired startup reality. 

I'm the guy telling you to stay later, work harder, forgo pay, and risk more.  I'm the guy your spouse hates.  I'm the reason your children see you less and the reason you missed their last soccer game.  I'm endlessly demanding.

And I have a long list of demands that don't end there.  Here are just a few:

I want you to answer your phone.  I don't care if you answer it and say "hey, we're in the middle of a family outing, I can't talk now."  That's cool.  Or text me back.  Just don't ignore me, because if I'm calling when you're not in the office, it's because something is seriously wrong and only you can provide the answer.

I want you to meet deadlines.  I'm not concerned that you're leaving at 5:01, I'm concerned that you're leaving at 5:01 and the rest of us are still trying to meet our deadlines.  As long as you meet your deadlines, by all means spend as much time with your family as you'd like. 

I want you to respond to email on the weekend.  You joined a startup company, not Procter and Gamble.  At P&G it wouldn't matter if your plane went down in a fiery ball of hellfire - the company would be just fine.  We're 5 guys in a room working like mad with no cash.  There are no weekends, only 2 days per week with different work hours.

I want you to work twice as hard for half the pay.  If this sounds like it sucks, that's because it does.  Starting a company is hard as hell and you can't compete on a 37.5 hour work schedule.  The pay sucks because creating something from nothing means you start with nothing.  But the point of working twice as hard for half the pay is to one day make ten times as much (or more.)  If you want fair pay for 37.5 hours per week go back to big corporate.

(Wow, what a jerk!  How can someone be so relentlessly demanding.  Have they no heart? )

The truth is, I do have a heart and frankly my job may sound great, but it's not all roses.  There's a reason I'm so demanding in the face of all of this.  Take a look at things from my perspective and maybe you'll understand.

If this goes down I'll lose everything.  You will have lost time and potential opportunity.  I'm going to lose my house and I'll probably get divorced long before you do.  You'll get another job.  I'm still saddled with the debt of the $250,000 line of credit we signed up for.  This is a ship with my ankle bolted to the deck.  You can at least jump off of it.

My success depends on you.  You rely on me to make good decisions and guide the company, no doubt.  But without you performing in your role, I'm screwed.  Every moment I have to spend making up for you missing deadlines or dropping the ball means I can't spend it making progressive decisions or working with other people.  I'm constantly being held back by what others are not getting done, which is why I'm constantly riding you about getting stuff done.

I'm sprinting into the abyss.  Leading a startup company is like sprinting into the abyss.  I have no damn clue what's going to happen next, and chances are I'm going to run headlong into a wall.  The last thing I need is to have to keep looking back to make sure everything is where it's supposed to be.  If I can't stay focused on moving forward, I can't see what's coming up next. 

I'm like a hockey goalie.  Best case I don't make any mistakes and we win.  Worst case my defenders let me get pummeled with shots and I look like I lost the whole thing.  Dude, back me up.  I need you to work twice as hard in order to keep me from getting unloaded on by our competition, investors, and on some days, our customers. 

No one is on my side.  See my last point.  If it's not you giving me a hard time, or your spouse complaining, it's the investors riding me about our burn rate, our competitors taking deals from us, or our customers complaining to me about our contract.  If you're not working 110% to back me up, who is?

It's not "woe is me."  When we pull through this ugly mess we'll all celebrate by racing our new Lamborghinis around the beaches of some tropical island.  But until then you need to realize that there's a reason I'm playing the role of slave driver.  It's not because it's fun - it's because it needs to be done.




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Comments About this story
Wonderful article, very inspiring!  
Posted by: Sommer 6/5/2007 at 3:52 PM

I have built a startup company from scratch on very different principles. I don't expect staff to work after five or take calls on weekends. This is not my time, it is their time. Yes, I go down with the ship because I am also anchored to the deck, but I also fly when it takes off for the same reason. If you don't expect 24/7 service, you get a happy, productive crew who don't feel that you are driving the life out of them.

If they are shareholders, however, then all bets are off. Except that you will never have to goad them either, because your leadership will show them the rewards for all that sweat.

Posted by: Dave 6/5/2007 at 4:24 PM

Just to be sure, Dave, the article was mostly sarcastic.
Posted by: Wil S. 6/5/2007 at 4:28 PM

Mostly.... ;)
Posted by: Erick S. 6/5/2007 at 4:50 PM

I didn't notice any sarcasm. :-)
Posted by: Joe K. 6/5/2007 at 6:00 PM

What an ass... Sorry I had to say it to someone else besides it being said to me.
Posted by: Dan F. 6/6/2007 at 12:19 PM

@ Dan - I know, that's pretty much why I wrote the article. 
Posted by: Wil S. 6/6/2007 at 12:36 PM

Interesting article,

I am glad it was written to be sarcastic,  I have seen too many start up bosses act that way and not allow their workers to invest in the company.

I mean if the boss wants me to for go family, relaxation and suffer just because his ankle is bolted to the deck of the sinking ship, then that boss needs to be ready to reward me if I keep the boat afloat.

As it is, I bust my hump to  make sure the boss doesn't sink and when the big pay day comes he makes off with millions and I get to "keep" my job as I am assumed by the buy out company.   I learned my lesson,  when the demands start piling up I just explain that if they want 150% from me then they need to make sure I am equally compensated.
Posted by: Donald T. 6/6/2007 at 1:47 PM

And how many times have we been the hero and boat-saver but after passing the risky parts, our boss has been like "Okay man! You ALMOST did your job MORE OR LESS and you've already received your (not-so-much-because-it-has-been-a-startup) salary. Now I need even a cheaper guy to do the rest. Good luck with your next job"???
No real compensation, reward, bonus or whatever for what you've really done (for saving your boss's $250k investment and for bringing him a further couple of million dollars)...
Posted by: Armond Avanes 6/7/2007 at 6:53 AM

hi wil. good post, i can relate to this article. :)

---

to others who managed to save a few, maybe it's time for you to navigate your own ship.

:)




Posted by: Ron 6/7/2007 at 11:26 AM

Ron B,

Thats exactly why I am here trying to raise the funds I need to get my own ship and set my own course.



Posted by: Donald T. 6/7/2007 at 11:50 AM

Wil,
While the tone is sarcastic there is an underlying reality in there. The second part is quite accurate for many people. I think that helps at least to increase understanding.

People will act badly no matter what. I have seem men who did not need the money act worse than those who do. The key is knowing what is in it for you and deciding what price you are willing to pay. Once that line is crossed - WALK. That will be the most refreshing day, if you can do it.

If you do not have the power to walk you can quickly become a slave.

My thoughts. Fun read.
I just found your site. I think this is an interesting model. I hope you are very successful.
Posted by: Roger A. 6/7/2007 at 3:42 PM

I worked at a startup for awhile.  I learned a lot (both about business and about Java) and it was fun.  I believed in my boss and I wanted to do a good job for him even when I didn't get paid on time because I knew that he was working just as hard.  I worked hard for little pay because if things went well we'd eventually become partners.

Unfortunately we had a couple slow paying clients and rather than go into debt he called it quits.  We're still friends and I'm getting better jobs because of the experience I got working there.
Posted by: Brady 6/7/2007 at 4:50 PM

So what do you do when your spouse is also your employee and she is complaining to you as both a spouse "you never help out around the house", "we don't have any money to buy food", and as an employee "I work and work and work and this business never makes any real money" ?
Posted by: Sam 6/8/2007 at 6:47 AM

@Sam - You answered your own question with the first sentence.  Spousal business partners are more times than not, stressful and not worth the hassle.

Keeping seperate professional lives makes things much more easy on the marriage.     
Posted by: Erick S. 6/8/2007 at 9:20 AM

@ Roger - thanks for the kind words.  If what matters to you is being independent, it will happen.  I hope Go BIG contributes to your goal.

@ Brady - what you went through is exactly what startups go through - a boom or bust kind of cycle.  I think it's OK to pack it up, as long as you're ready to get back on the horse again.   Go BIG is startup #9 for me - I've packed it up more times than I care to remember my friend!

Posted by: Wil S. 6/14/2007 at 7:55 AM

i want to know that which person started boss
Posted by: sunny 3/20/2008 at 6:50 AM



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