I'm out in Palo Alto today, spreading the Go BIG gospel far and wide, listening to entrepreneurs tell their startup stories.  I even ran into a few Go BIG members while walking the streets of San Francisco, which was pretty cool.

In the last 24 hours I've probably given the Go BIG elevator speech 20 times, pitching reporters, entrepreneurs, investors and just about anyone that will listen.

There are 3 reasons I pitch everyone, all the time:

You never know to whom you're pitching.  On at least 3 occasions since yesterday, while pitching a total stranger, I've found out that the person I'm talking to could make a connection to someone I needed to meet.  Without having pitched Go BIG to them, that relationship may never have been created.  You need to pitch often to spur opportunities, even where it would appear none may exist.

The pitch gets better.  Like practicing at anything, the more you pitch, the more you learn about the pitch itself.  You learn how people are reacting to your value proposition, how they are digesting your message, and whether or not you even make sense.  I've probably given the Go BIG pitch a thousand times, but every time I modify it just a bit to make it better.

Think about your business in different ways.  Presumably you'll pitch to lots of different people, from family members to venture capitalists.  In each case you need to switch up your pitch to focus on their understanding of your world.  Along the way, you begin to see how your business fits market needs differently.  

For example, I found out recently that the guy who owns the landscaping company that takes care of my house uses Go BIG to find customers for his business.  Not our original intended idea, but it got me thinking about how people use the service in ways I would have never imagined. 

Think of pitching as a constant marketing and business development campaign that can bear fruit just about anywhere.