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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!
Stop Pretending you can Start a Company while Avoiding Sacrifice and Risk
Author: Wil Schroter
Thursday, August 23, 2007

We all know the perfect scenario for doing a startup looks like this:

1.  I'll keep my current job (income).  Instead of sacrificing my lifestyle I'll just stay fully employed and eliminate any cash concerns.

2.  I'll quite my job when the startup takes off.  I'll keep working at my startup until the income from that venture surpasses what I'm currently making.

3.  I'll work nights and weekends.  I'll find the time I need in my free evenings and weekends to make up for the time spent at work.

Yet this is the most unrealistic approach to starting a company.  While it's true, many companies are started by Founders that are working a regular job, this approach overlooks two critical components to a startup - "commitment" and "risk".

Commitment = Sacrifice

Commitment isn't just about putting in a few extra hours per week.  Commitment is about sacrificing a lot of time.  It's about giving up things you like to do.

Commitment is missing dinner with your family.

Commitment is working on holidays.

Commitment is not seeing your friends again.

Commitment is letting your golf clubs rust.

(OK, so maybe letting your clubs rust is a bit harsh!)

My point is that you're not going to be able to commit to a startup and avoid sacrifice altogether.  Instead, you need to embrace sacrifice.  You need to recognize that every moment you're giving up is an investment in something you're trying to build.

Startup companies require far more time than you could possibly invest, even if you never slept.  To think you can create a competitive product in the market in your free time against people who do this 24/7 is just unrealistic.  You gotta be fully committed to fully compete.

No Reward without Risk

The second problem is dealing with risk.  You don't want to risk your mortgage payment, or your cushy job, or your financial reserves by dropping everything and doing a startup.

Well guess what?  You're going to risk it all.

You're going to risk your job.

You're going to risk not making your mortgage payment.

You're going to risk spending your kid's college fund.

You're going to risk blowing through your retirement account.

You're going to risk all of this stuff because a startup requires every bit of capital you can possibly muster.  The very nature of a new company is that it is all-consuming on capital, with no definitive end in sight.

The only way to feed that beast is to use your personal cash.  That means draining your reserves and tightening your belt.  It basically means you're going to risk a whole hell of a lot of money.

Trying to avoid that is like trying to pretend a startup doesn't need cash to grow.  That's like trying to Google "Chuck Norris getting his ass kicked."  You'll get zero results, because it just doesn't happen.

Instead of trying to avoid risk, try to embrace it.  Embrace your risk by cutting all of your costs to the bear minimum, get used to the reality of exponential debt, and understand that your anxiety and stress is your payment for success.

Yes, the payment is high.  But the reward is why you're doing this in the first place, right?




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Comments About this story
So true. You'll work nights and weekends, that's for sure, but that's in addition to working days on your startup.

I disagree with the last sentence though - "but the reward is why you're doing this in the first place".
Of course the financial reward is part of the equation, but it's also a passion to create something, do it on your own (your own possibly being a group of founders of course), follow your dream, and being your own boss.
The chance of getting the reward in the end is pretty slim, and the going is gonna get rough early on, so eyes on the target isn't enough. You've got to enjoy the experience too.

Posted by: Elad 8/23/2007 at 8:48 AM

I agree to a certain extent, but let me tell you I have seen at least four companies that were started without having to sacrifice personal life.
Posted by: Peter 8/23/2007 at 9:54 AM

@ Peter - congrats on pulling that off.  It's really hard to do.

I wrote about a similar situation of keeping some social balance in an earlier post -

How to Have a Life Outside of Your Startup:
http://www.gobignetwork.com/wil/2007/6/26/how-to-have-a-life-outside-of-your-startup/10170/view.aspx

Posted by: Wil S. 8/23/2007 at 11:01 AM

Founders who continue to work initially can have the same commitment issues and take on all of the same risks you are talking about... if they are serious.


Commitments:

I am in this situation and let me give you my scorecard:

Commitment is missing dinner with your family. Do this.

Commitment is working on holidays. Do this.

Commitment is not seeing your friends again. Do this.

Commitment is letting your golf clubs rust. (don't play golf but I don't participate any more in other events of  a similar nature that I used to).

As for risk:

You're going to risk your job (I risk this already.  I can lose my job over running my company.)

You're going to risk not making your mortgage payment. (I risk this because I invest in my company all of my spare $$ and can lose the job that does)!

You're going to risk spending your kid's college fund.  (What fund.  It's gone.)

You're going to risk blowing through your retirement account.  (Retirement account is on it's way!)

My company is on my mind 24x7 and in that way I am working on it 24x7.  Yes, I personally don't have as much time as someone who doesn't have the luxury of being able to start a startup without having a job initially but there are ways around that in this new world of outsourcing everything.

Maybe you can beat me competitively...maybe.  But if I plan well and execute well I bet I can give you a really tough time.  Time alone does not make someone competitively superior in a market.

Doug K.

Posted by: Doug K. 8/23/2007 at 11:40 AM

So true Wil!  I must say thank you for writing about this.  My friends and family members would constantly ask me, why I couldn't do what I'm doing and work part-time to have some income.  It just can't happen that way!  You explained it perfectly!  I'm totally out of cash and my debt is way beyond manageable, but that's what it's all about.  I do agree with Elad's comment however that us founders don't only do this for the financial return, but for the chance to create something and hopefully make a difference in the world.

Thanks again Wil. 

P.S. your blog is so interesting to me and spot on with my experiences, i'm going to purchase your book.  I look forward to reading it. 

Cheers,
Andre
http://abuddingentrepreneur.blogspot.com

 

Posted by: Andre Charoo 8/23/2007 at 12:04 PM

I can't say I've had personal experience, but I definitely believe that this is true. Weekends and evenings alone are (usually) not enough to make a new startup work.

BTW: You Google ads on the right side are cutting off parts of people's comments. You might want to fix that.
Posted by: Adam Snider 8/23/2007 at 12:09 PM

You won't find "Chuck Norris getting his ass kicked?" Check out return of the dragon.

Its a bad analogy anyway I get the point.

I don't totally agree with this article. I agree that there is a lot of sacrifice and commitment but I don't agree that you cannot do it on the side.

I think the first important step is to make sure there are customers who want the product the way you build it. You should make sure that this is the case when you have a real job. Once you are sure, only then should you take the leap.

For e.g. Bill Gates only quit harvard, after basic was selling. Ellision (Oracle) sold products before they were built and so on.

Otherwise it is just wishful thinking.

Business is about calculated risks not being crazy.
Posted by: augustus 8/23/2007 at 1:02 PM

@ Augustus - the Chuck Norris point was from chucknorrisfacts.com - it's sort of an inside joke.

Regarding your "calculated risks" idea, you may want to read "Founders at Work" from Jessica Livingston.  She interviews about two dozen startup company founders about the formative years of their companies.

I'd like to see you cite on example of these founders having taken a "calculated risk" that paid off.  In almost every case they had no idea what risk lie ahead of them and pressed on anyhow.

Posted by: Wil S. 8/23/2007 at 1:11 PM

when its just yourself being crazy is all nice and well.  but when you have others depending on you, throwing everything to the wind cant happen.

My wife understands the hardships and dedication that comes with starting up a company.  She understands the missed dinners or the family outings in which "daddy" can't be there, or falling asleep or waking up alone in bed because her spouse is working to secure the future or reach a dream,

But there are some things that have to be secured against.  Like a child getting sick and need medicine.  If it means having a second job while I struggle to get my company going, then thats what I will do. 

It doesn't mean I am less committed or assuming less risk than anyone else. It just means I am dedicated enough to live up to the commitments I made by having a family.
Posted by: Donald T. 8/23/2007 at 1:27 PM

I'm finding this post strangely comforting.

I just recently quit my day job (last day Tuesday next week) and I am seven sorts of scared. But I have faith in myself and my product, and it offends my character not to pursue it. Moonlighting is causing too many delays.

Zero cash flow, minuscule funds in the bank, and barely anything to show to anyone besides some post it notes of ideas and a code framework.

... It makes me feel alive.
Posted by: Ryan Brooks 8/23/2007 at 5:24 PM

You say that the cost is high but the reward is worth it.  I beg to differ, yet agree!!

you see I think the cost of staying in a JOB rather than pursuing what my dreams and aspirations are is much to high.  The cost of this is:

--  mediocrity for myself and my family
--  lack of abundance both personally and financially
--  mediocrity lets myself and my family suffer
--  who can deal with 2 or 3 weeks of vacation when and if it is ok with someone else
--  not being able to contribute to societies charitable needs is not ok

You see the cost of not doing what it takes today to be the hugely successful person I am is way to high.  Being who and what I am is what provides me with the dreams and aspirations coming true.  As an online entrepreneur -- dealing with integrity, honesty with committment and persistence provides:

--  Personal and Financial Freedom

Who could want more than that?

Yours in Freedom

Perry Thorne
http://www.dreamlivingenterprises.com
Posted by: Perry Thorne 8/23/2007 at 5:59 PM

Well I am starting to feel really at home now.  Yes, we made a decision for my husband to go all in and I would continue on the job until the products were off the ground.  At this point, we waited too long to look for capital so now its crunch time, dollars are coming in slowly but no chance that I can move away from my job in order to devote full time to the business.
Well, I even wrote and published a book for two reasons; 1. I love to write and had something to say and 2. maybe cash flow for the business.
Ok, no that doesn't work.  Book writing and publishing is easy, book sales are not!  Publicity takes time and time and more time.  This is what I didn't have in the first place!  So now, with three jobs its quite a challenge, so again, looking for capital it the only answer long term.  Everyone that is in this network is looking for the dollars to make a difference.  As we find them, we need to celebrate each other's successes so we can gain encouragement for our future!

Diane Dutton
www.cksystemz.com
Oh, if you are interested the book is on Amazon "A Woman's Ladder To Success is Paved with Broken Glass Ceilings"
Anyone been in corporate America???
Posted by: Diane D. 8/24/2007 at 12:12 AM

Good article. As a small (entrepreneurial) business coach and consultant who works with the exact kinds of people you are discussing I agree one one invest wholeheartedly into a passion to enable the focus required for success.

However, I also believe most entrepreneurs head off into such a venture woefully underprepared, adding greatly to the challenge of building a profitable business.

I have an article on a squidoo page http://www.squidoo.com/best-home-business-for-you/ laying out three steps to take before jumping out to start any business. (I don't want to copy it here - too long!)

On my blog last night I talked about Why We Work. I find too many folks work for the wrong reasons which in the end does not supply the energy and drive to break through the sometimes overwhelming challenges we face as entrepreneurs.

Again thanks for the post!

Miami
www.miamiphillips.com

Posted by: Miami Phillips 8/24/2007 at 7:06 AM

Wil,

Thanks for your input. I will give you the benefit of the joke over Chuck Norris :-).

Regarding your article, I am not disagreeing with your article at all.

I agree that you cannot start a company without risk and sacrifice.

What I disagree with though is that before you take that kind of risk, the best entrepreneurs are the ones that makes certain they are right.

Since we are talking of movies, I like what Danny Ocean said in Oceans 11 - "Wait till you have the winning card, then take down the house". In other words, without a great plan, the odds are against you.

I have read the Jessica Levingston book. Most of those founders are lucky that they were able to redirect their products to something that worked. What are the odds that you will find something that worked, if you didn't figure it out on the get go.

Let me point you to this article by Seth Godin
http://www.fastcompany.com/magazine/32/sgodin.html

He talks of two phenomenal entreprenuers - Steve Jobs and Walt Disney, who saw great change and found a way to capitalize on the change based on their strengths.

That to me is what entrepreneurship brilliance is all about. Its about being smart and betting everything. Not starting something and hoping for the best.

Thousands start companies and fail because of that.

Regards.

Augustus
Posted by: augustus 8/24/2007 at 12:02 PM

 Thank You...I actually feel better now about what iIm doing. Seriuosly. I thought I was nut job. Everything your describing is me in your blog. Guess I'm not after all...

Posted by: 8/24/2007 at 9:18 PM

Great article Wil!

Although it is too late to show these facts stated, to the two wives that did not care to understand the sacrifices, did not care to live the nightmares of the entrepreneur and took the EZ route!
When $$$ goes out the window...Love walks out the door! :)

Thanks,

Tony

www.nopieinthesky.net

Posted by: D. Anthony B. 8/25/2007 at 11:59 AM

 

 

In addition the facts mentioned above your forgot about, the magic act called hair folliclessnessitis, no love life (whats that) family members who think you're crazy, fear and of course the illlusion of security that permeates most of our lives, what the hell if you're going down you may as well go down hard and go down swinging, don't worry its not nearly as bad as you think, just fail better success is when luck meets opportunity, you might not have to be perfect in your endeavor you just have to be there!!

 

 

Posted by: Greg W. 8/27/2007 at 8:46 PM

I was amused by the use of the Chuck Norris joke... So I searched on Google... Turns out Chuck took on Bruce Lee... not very sensible, but I guess there can be only one. http://video.google.com/videoplay?docid=4912300884237801739

To Chuck's credit, he wouldn't give up... and he started well.
Posted by: alphafoobar 8/28/2007 at 11:24 PM

Oh my God! Can I give an AMEN to this? I can testify to all that you have said here. When I hear someone say they want to start a business in their spare time, I want to run screaming for the hills. I quit my full-time job to grow my company (I tried that working at night and on the weekends thing. It doesn't work.) and the risks and rewards have been great.

Can I quote some of what you said here in a presentation I am giving to aspiring and "in the trenches already" women entrepreneurs in October? Get this. The title of my presentation is: "Risks vs. Rewards: Knowing When to Quit Your Day Job."

Let me know,

Rebekah
Posted by: Rebekah P. 8/29/2007 at 8:41 PM

I think I agree with about half of what you say here, but worry that you place your company ahead of your spouse and children. Nothing is gained without risk and cost, and beyond some initial time spent on planning and market exploration a part-time startup is a hobby. I think the need to lower your "burn rate" is essential. Putting your kid's college fund at risk is ignoring your obligations as a parent (not just missing dinner from time to time but school events, soccer games, time you give you wife and children your undivided attention).  The other risk here is that you cannot require this of your employees, your company is not the most important thing in your life, much less theirs.

Some of our disagreements may be more a matter of semantics, but I do think we have a difference of opinion.

Commitment is missing dinner with your family. [No]

From time to time, but at the end of the day it doesn't make sense to put your company ahead of your family. Does this mean eating alone? Or having business dinners. Staying late at the office on a regular basis is a bad idea.

Commitment is working on holidays. [Yes]

Some holidays certainly, but no one can work without a break.

Commitment is not seeing your friends again. [No]

I would be very careful of this one. You need help staying anchored to what's real. Good friends can help keep you calibrated.

Commitment is letting your golf clubs rust. [No, if you mean exercise]

There is an old aphorism "He who cannot find time for exercise will have to find time for illness." If by golf you mean goofing off, then some of that is needed. If by golf you mean exercise, regular exercise is essential to maintaining your health and energy level.

You're going to risk your job. [Yes]

I agree that you have to give up the job you have to build the company you want.

You're going to risk not making your mortgage payment. [Yes if you mean lowering your credit rating by missing a payment, No if you mean losing your house because you a too stubborn to admit defeat and get a job]

The problem here is that there are other passengers in your race car. Going bankrupt in pursuit of wealth seems to me to be shortsighted. Maybe you need to give up on this idea and take another job for a while.

You're going to risk spending your kid's college fund. [No, this is not your money]

This is not your money to piss away, this is your obligation to your children.

You're going to risk blowing through your retirement account. [Yes]

Sure, as long as you understand the consequences. And your wife gets to place a different bet.

The risks I see entrepreneurs failing to make that really hurt them are:

1. Being afraid to treat their product concept and business concept as an hypothesis that needs to be tested and refined. Too much doubt can be a bad thing, but so can too little.

2. Being afraid to risk sharing ownership to build a team.

3. Being afraid to involve a wife or husband as a stakeholder in the business. Treating them like a passenger in a race car rarely gets you across the finish line. I am not saying that they have to jump in with you, but they are a stakeholder who has to be kept in the loop.

4. Pursuing "what's fundable" or "what's the most lucrative" instead of what is the most energizing idea for them. Money is not sufficient motivation to build a strong team. You have to pick a goal that will make a difference and that will energize your team.
Posted by: Sean Murphy 9/6/2007 at 7:24 PM

This article was me to a "T"... and I'm trying to fight it as long as I can.... but in the back of my mind I know what I have to do. It took a year to build the products, a website and integrate everything operationally. Bootstrapping it was fine and working late evenings, nights, weekends and holidays was ok during the building stage because that's what it was. NOW - it's all built, tested (tried and true by the way) and we're nearly out of our initial personal funds to operate it. Marketing, advertising and sales seem to be the most expensive and time consuming pieces for a startup. It never happens fast enough and I find myself saying "If only I could pour all of myself into this!".

I'm now willing (hopefully not too late) to risk everything as I have already proven I can sacrifice anything. Finding the right investor with the same passion and enthusiasm will help - but thanks for the nudge! As I read I thought about....
www.theinstructorgroup.com and my own personal situation. Great article and great comments in response!
Posted by: Richard H. 9/10/2007 at 3:23 PM



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