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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!

Blog Archives


Capital (65)
Author: Wil Schroter
Tuesday, June 23, 2009
...Experienced entrepreneurs know that when it comes to slicing up the equity in their new startup companies, the longer you wait to hand out big slices, the better. [more]
Author: Wil Schroter
Tuesday, January 6, 2009
...For any startup, raising money to hire people is always a problem. There’s a lot to be done, and inevitably it takes people – who are very expensive – to do it. But how do you get the money to hire the people if you don’t have the people to create the money in the first place? [more]
Author: Wil Schroter
Thursday, December 11, 2008
...The equity in your startup company, often distributed in the form of stock options, is the most valuable asset you will ever part with. [more]
Author: Wil Schroter
Wednesday, September 3, 2008
...Any entrepreneur or stockholder that’s had a chance to cash out their stock has had to ask themselves one question – is it enough? We wonder if we held out longer for a bigger offer whether that larger sum would make a much more significant impact on our lives.  [more]
Author: Wil Schroter
Thursday, August 21, 2008
...Experienced entrepreneurs know that when it comes to slicing up the equity in their new startup companies, the longer you wait to hand out big slices, the better. [more]
Author: Wil Schroter
Thursday, May 1, 2008
...In this episode, Wil discusses with Jim of MyPersonalBrilliance.com his formula to create an innovate company. Wil also explains how questioning your  [more]
Author: Wil Schroter
Wednesday, April 30, 2008
...Hello there young entrepreneur, I’m your investor. Remember me? I’m the guy that sat in front of your heartfelt and emotional presentation to raise  [more]
Author: Damon Caiazza
Tuesday, March 11, 2008
...I’m not proud to admit it, but I’ve made some dumb business purchases during my career and now I’m ready to come clean. [more]
Author: Wil Schroter
Wednesday, February 20, 2008
...There’s a lot of talk among entrepreneurs about the value of an idea. Many entrepreneurs believe that a brilliant idea will spawn a great company. We read about companies like eBay that took one simple idea – online auctions – and turned it into a powerhouse company. [more]
Author: Delilah Panio
Thursday, February 7, 2008
...Interview with Colin Campbell, CEO of Hostopia.com Inc on how to make it as a public company in the U.S. north of the border. [more]
Wednesday, January 23, 2008
... Most people start their new business or company for themselves. This is fine, our free-market economy is structured so that self-interest rewards [more]
Author: Wil Schroter
Thursday, January 10, 2008
...Getting some seed funding for your startup company isn't like trying to apply for a mortgage.  You can't just fill out enough of the right paperw [more]
Wednesday, December 5, 2007
...Customers are obviously the only reason your business exists, or will exist, or will continue to exist. I mentioned before in What’s In It for Them [more]
Author: Wil Schroter
Wednesday, November 28, 2007
...The most common question entrepreneurs ask about raising capital is “How much equity should I give up to an investor?”  [more]
Wednesday, November 14, 2007
...I’m trying to engage angel and VC networks in my area even more. They’re very hard to get any traction with because everyone wants a piece of their [more]
Author: Wil Schroter
Tuesday, November 6, 2007
...If you feel like your "quest for capital" is taking every last ounce of energy out of you, then you're probably right where you should be (like it or  [more]
Author: Jared Tame
Monday, November 5, 2007
...As a fairly entrepreneurial 20something, I take part in some of the business plan competitions in my area. Here are some tips I've walked away with. [more]
Author: Wil Schroter
Thursday, October 11, 2007
...Most entrepreneurs have never raised capital before (why would you have?) so they don't really know what investors want to see.  As such, they ty [more]
Author: Wil Schroter
Tuesday, October 2, 2007
...Not every startup company needs a big wad of investment cash in order to get started. What many companies need is some basic operating capital to cove [more]
Author: Wil Schroter
Wednesday, September 5, 2007
...Any entrepreneur trying to fund their startup is well aware of the benefits of raising capital. Large cash infusions enable you to reach the market  [more]
Author: Wil Schroter
Tuesday, August 28, 2007
...Entrepreneurs are used to getting grilled by investors about their startup ideas.  So much so, that they rarely seem to ask any questions themsel [more]
Author: Wil Schroter
Tuesday, August 21, 2007
...As you anxiously await the phone to ring for that important investor conference call, you review your notes: 1.  Don't tell the investors we're  [more]
Author: Wil Schroter
Monday, June 11, 2007
...In running a site that gets people funded, I get a lot of questions from people about how to forecast the finances of a startup company.  Many p [more]
Author: Wil Schroter
Monday, May 14, 2007
...Investors are a picky bunch.  They want your company to grow, but they aren't necessarily willing to pay for everything that the company needs, i [more]
Author: Wil Schroter
Tuesday, May 1, 2007
... I interviewed Guy Kawasaki to get some first-hand feedback about how investors look at entrepreneurs going into a pitch.  Often you hear a lopsi [more]
Author: Wil Schroter
Thursday, April 26, 2007
...Venture Hacks - A great site for learning how to manage and prepare for an investor Term Sheet. If you're not familiar with Term Sheets, they are the  [more]
Author: Wil Schroter
Wednesday, April 25, 2007
...If the Go BIG Network were a singles bar, there would be some Billy Dee Williams smooth operators and then there would be some flat-out Glenn Quagmire [more]
Author: Wil Schroter
Thursday, April 19, 2007
...I give the venture guys a lot of crap, being from the entrepreneur's side of the table, but this time around I have to give major kudos to the boys at [more]
Author: Wil Schroter
Tuesday, April 17, 2007
...I have been listening to my fellow entrepreneurs get real excited about raising vast sums of money in the last few months, many by using Go BIG, which [more]
Author: Wil Schroter
Friday, April 13, 2007
...It's always fun to talk to entrepreneurs that we've helped get funded at Go BIG. Ben Lieblich, the CFO of ProPractica, was kind enough to share his fu [more]
Author: Wil Schroter
Thursday, April 12, 2007
...Very few (and I mean less than 1%) of new startups take on funding to get started.  There is an old myth that you have a great idea, write a busi [more]
Author: Wil Schroter
Tuesday, April 10, 2007
...Go BIG Network Reports Decreasing Demands of Funding from Startup Companies in the First Quarter of 2007. [more]
Author: Wil Schroter
Monday, April 2, 2007
...Now this one may be a first. Jason Caplain of Southeast Ventures (great guy) is biting the bullet and inviting all tech-related entrepreneurs to come  [more]
Author: Wil Schroter
Tuesday, March 27, 2007
...Everyone makes a big deal about getting venture capital investments, but frankly, they are not that big of a deal. You hear about companies like Googl [more]
Author: Wil Schroter
Thursday, March 22, 2007
...I was reading Seth Godin's latest missive on the realities of Venture Capital investments and couldn't help but think it sounded exactly like Go BIG. [more]
Author: Wil Schroter
Monday, March 19, 2007
...A great way to solicit your first round of investors (your "angel investors") is to begin building a Board of Advisors that is comprised of your poten [more]
Author: Wil Schroter
Thursday, March 15, 2007
...Posted my first column on Venture Beat, which is probably the most cited blog for new start-up funding and activity today. The post was a call for inv [more]
Author: Wil Schroter
Wednesday, March 14, 2007
...Raising money from investors isn't like asking to borrow money from a friend.  A bigger number doesn't make them more nervous. If anything, you w [more]
Author: Wil Schroter
Friday, March 2, 2007
...Ask any salesperson how much they make per year and they'll instantly use this math: (My best ever Month / Quarter / Year)x (As far as I can see it l [more]
Author: Wil Schroter
Thursday, February 1, 2007
...There's been a lot of talk on Go BIG about the role of Capital Brokers in the fundraising process.  I wanted to take some time to explain their r [more]
Author: Wil Schroter
Monday, January 29, 2007
...There you are, showing off your incredible presentation to an investor - "Look, for only a $500,000 investment we can grow to over $3 million per yr. [more]
Author: Wil Schroter
Monday, January 22, 2007
...Do you need an investor to help float some of your personal expenses (like paying a salary) while you get your new idea up and running? [more]
Author: Wil Schroter
Monday, January 22, 2007
... There continues to be a lot of debate about Government's role in small business. I'm a big fan of keeping Government OUT of small business. [more]
Author: Wil Schroter
Friday, January 19, 2007
...Links to a few great articles about why investors don't sign non-disclosure agreements. [more]
Author: Wil Schroter
Friday, January 12, 2007
...Wil takes a trip to Sand Hill Road on a visit with Sequoia Capital and Benchmark Capital [more]
Author: Wil Schroter
Friday, January 5, 2007
Most people have no idea what it takes to own a piece of a startup. They think that simply showing up for work entitles them to an ownership stake in the business, just because it’s a startup company. Others think they should be handed stock opti (more...)
Author: Wil Schroter
Friday, January 5, 2007
If I hear one more entrepreneur say “I'll tell you about my idea, but I need you to sign a Non-Disclosure Agreement first,” I think I’m going to hurl myself out of a window! I can’t think of a bigger red flag to a new business than an ent (more...)
Author: Wil Schroter
Friday, January 5, 2007
For any startup, raising money for to hire people is always a problem. There’s a lot to be done, and inevitably it takes people – who are very expensive – to do it. But how do you get the money to hire the people if you don’t have the people to c (more...)
Author: Wil Schroter
Friday, January 5, 2007
The equity in your startup company, often distributed in the form of stock options, is the most valuable asset you will ever part with. They are like the organs in your body – you only start with a limited amount and at first they seem like they  (more...)
Author: Wil Schroter
Friday, January 5, 2007
I don’t know if there is some sort of mathematical equation you can put to this, but it would certainly appear that the smaller the investor’s check, the bigger the headache they become to an entrepreneur. You might think the opposite would be true,  (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you’ve ever received a service today and paid for it in 30 days you’ve experienced the concept of “float” – the time difference between when you receive a service and when you paid for it. In most cases this time period is a convenience to you (more...)
Author: Wil Schroter
Friday, January 5, 2007
When a startup company is ringing doorbells for capital, investors will often ask what their “exit strategy” looks like. An exit strategy is your plan to turn your startup company into some sort of payday for investors. Two common means of cashin (more...)
Author: Wil Schroter
Friday, January 5, 2007
Recognizing when your stock is hot is vital to the success of a startup or high growth company. I’m not talking about after you’ve gone public and you’re trading at some insane multiple of earnings. I’m talking about long before you ever take on your (more...)
Author: Wil Schroter
Friday, January 5, 2007
 Most startups get so hung up on the idea of trying to hit a home run with their new business that they never even get to first base. They spend months writing complicated business plans that speculate how the company is going to get to millions of d (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you’re an entrepreneur with a startup idea and big hopes for the future, I have one wish for you – I hope you don’t find capital. Don’t get me wrong, I certainly hope you go on to become wildly successful. I just hope you d (more...)
Author: Wil Schroter
Friday, January 5, 2007
Ask any experienced entrepreneur who’s been through the startup ringer what the most basic formula for a successful startup company is, and she’ll likely give you this response: “Revenue minus expense equals profit.” This ma (more...)
Author: Wil Schroter
Friday, January 5, 2007
Entrepreneurs are constantly looking for new ways to increase revenues. They develop more products, expand their operations, and hire new salespeople in hopes of adding a few more dollars to the bottom line. Yet the fastest way to rea (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you’re still dreaming about raising outside capital for your business before you have any paying customers, I’ve got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren’t interested in your business (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you’ve ever pitched your new business idea to an investor, only to be tortured with an endless list of reasons your idea will never work, my sympathies go out to you. The rejection of being told your business idea sucks can be incredibly painf (more...)
Author: Wil Schroter
Friday, January 5, 2007
People often ask me why I’m so passionate about launching startup companies versus working for a regular paycheck like everyone else. Certainly the lure of a big salary at an established company must have some sort of merit. To that I simply repl (more...)
Author: Wil Schroter
Friday, January 5, 2007
Startup companies often get frustrated when they can’t find investors willing to fund their new idea. What they don’t realize is that in order to get an investment, they need more than just a good idea and the promise of future profits. What inve (more...)
Author: Wil Schroter
Friday, January 5, 2007
Picture this scenario and let me know if it sounds familiar. You’ve met with a potential investor about your new startup opportunity. During the meeting the investor told you that the business plan “sounded interesting” and they “really liked the opp (more...)
Author: Wil Schroter
Friday, January 5, 2007
As an employer, I hate what I’m about to tell you. The best way to fund your startup company is to stay at your current job. I’m not suggesting you stay employed so you can steal office supplies and clients. What I’ (more...)
Author: Wil Schroter
Monday, December 18, 2006
If you’re on your way to the next big pitch (or coming back from one), let me assure you there are probably at least five reasons that this one is going to go horribly wrong. 1. You told investors what you wanted them to know Investors don’t care th (more...)
Author: Wil Schroter
Monday, December 18, 2006
I hear this a lot from entrepreneurs saddled with debt:“I’m just looking for an investor to come in, bail us out of debt, and create some expansion capital to help grow the business.” I don’t want to freak you out, but I have to be straight with you (more...)


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