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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!

Blog Archives


Management (62)
How to Part Company with a Smile
Author: Wil Schroter
Wednesday, June 25, 2008
...No matter how well your startup company does, sooner or later you're going to be faced with the fact that someone has to go. [more]
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Wils New Forbes Article - How To Lower Your Legal Bills
Author: Wil Schroter
Wednesday, May 21, 2008
...Wil has written a new article in Forbes that explains how to lower your legal bills when starting a new company.  [more]
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Wil Discusses Ideas and Solutions with Jim Canterucci (Part
Author: Wil Schroter
Thursday, May 1, 2008
...In this episode, Wil discusses with Jim of MyPersonalBrilliance.com his formula to create an innovate company. Wil also explains how questioning your  [more]
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Your Equity Isn’t a Payment, it’s an IOU
Author: Wil Schroter
Wednesday, April 30, 2008
...Hello there young entrepreneur, I’m your investor. Remember me? I’m the guy that sat in front of your heartfelt and emotional presentation to raise  [more]
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Wil Discusses Success with Jim Canterucci (Part 1 of 4)
Author: Wil Schroter
Tuesday, April 29, 2008
...Wil Schroter discusses with Jim Canterucci of MyPersonalBrilliance.com his definition of success and the difficulties of evaluating the market for [more]
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Not all Employee Attrition is a Bad Thing
Author: Wil Schroter
Monday, April 7, 2008
... Sooner or later, no matter how sweet your new startup company is, someone is going to hand in their resignation. It could be the gal you’ve been working with since the day you founded the company, or the person you hired last week. [more]
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What Startups Don’t Need to Spend Money On
Author: Damon Caiazza
Tuesday, March 11, 2008
...I’m not proud to admit it, but I’ve made some dumb business purchases during my career and now I’m ready to come clean. [more]
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What if every Entrepreneur had to tell the Truth?
Author: Wil Schroter
Wednesday, March 5, 2008
...In the movie Liar Liar, Jim Carrey plays attorney Fletcher Reede, who’s been cursed with the inability to lie. Every attempt Fletcher makes to lie results in him blurting out the God’s honest truth instead.  [more]
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What makes an Entrepreneur?
Tuesday, March 4, 2008
...A question many have tried to answer through a series of books. A question that many have assumed to which they know the answer. [more]
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Using the Connections You Make Can Help You Get What You Wan
Tuesday, February 19, 2008
...There is a great book authored by a friend of mine, Keith Ferrazzi, called “Never Eat Alone”. In it, he talks about the power of relationships to get where you want in life. He also talks about the power of gratitude.  [more]
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What a Startup Company Founder’s Priority List Looks Like
Author: Wil Schroter
Wednesday, February 6, 2008
...Leading a startup company is nothing like leading a big, established company. Startups are focused foremost on survival, while big companies direct [more]
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No Room for Ego in Entrepreneurship
Wednesday, January 23, 2008
... Most people start their new business or company for themselves. This is fine, our free-market economy is structured so that self-interest rewards [more]
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Competitive Advantage – One of the most important things in
Wednesday, January 16, 2008
...Recently I was asked to define the one thing that’s most important to a business. My answer is two words: competitive advantage. [more]
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How to Deal With Motivational Loss or Demotivation
Author: Jared Tame
Monday, January 14, 2008
...Entrepreneurs are probably the most motivated people on earth. I don’t know if there is any other job description that requires more passion, energy, [more]
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Focus on Your Strengths, Don’t Fix Weaknesses
Author: Jared Tame
Monday, December 17, 2007
...There’s a lot of advice out there that goes against the grain when it comes to what you’re good at. Most people will tell you  [more]
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Inspiration Versus Perspiration
Wednesday, December 12, 2007
...Thomas Edison’s famous quote, “Genius is 1% inspiration, and 99% perspiration” is the embodiment of a startup. There is often a lot said about the  [more]
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Family Life and Startup Life Don’t Mix
Author: Damon Caiazza
Tuesday, December 11, 2007
...While starting a company is hard, starting a company when you’re married with children is even more difficult. After having started and run five [more]
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10 Tips to Recruit a Co-Founder
Author: Jared Tame
Monday, December 10, 2007
...Back in my high school days, I did a lot of sales work at Verizon, Sprint, Sears, Radioshack, Target, and my own service-driven startups. I’ve held th [more]
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Always Have a Customer Lined Up
Wednesday, December 5, 2007
...Customers are obviously the only reason your business exists, or will exist, or will continue to exist. I mentioned before in What’s In It for Them [more]
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Who's Setting the Expectations at your Startup Company?
Author: Wil Schroter
Monday, November 19, 2007
...In less than 2 years from its launch, YouTube sold for $1.65 billion to Google.  You hear startup stories like that and you start to ask yourself [more]
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Why You Need at Least 51% of Someone's Time
Author: Wil Schroter
Thursday, November 15, 2007
...Hiring startup staff is always tough because you rarely have the cash to pay salaries.  Instead, you beg, borrow and beg some more for people, t [more]
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My Worst Day in Business
Wednesday, October 31, 2007
...Recently I had one of those moments that was so bad, it made me physically ill. In fact, it was such a problem that I couldn’t even write about it... [more]
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When to Take the Money Off the Table
Author: Wil Schroter
Wednesday, October 31, 2007
...In Vegas, if you keep on winning, you can keep on playing all night. But if you lose it all just once, you’re done for good. The only way to ever get ahead in the long term, is to take some money off the table when you’re lucky enough to have it. [more]
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The Anxiety of Waiting to be Successful
Author: Wil Schroter
Thursday, October 18, 2007
...Becoming successful is a stressful process. Aside from the trials and tribulations of building a company we often create an entirely separate bucke [more]
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Free Labor Ain't Free at All (Part Two of Two)
Author: Wil Schroter
Tuesday, September 18, 2007
...This is the second part of Free Labor Ain't Free at All (Part One of Two) So now you have a whole bunch of people willing to work for free, but how do [more]
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Free Labor Ain't Free at All (Part One of Two)
Author: Wil Schroter
Thursday, September 13, 2007
...We get a lot of requests at Go BIG by companies looking for interns, college students, and part-time work-for-equity types.  It's the golden reso [more]
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Dealing with Friends, Family and Foes
Author: Wil Schroter
Tuesday, September 11, 2007
...A lot of what I talk about is facing the challenges of building a company.  We tend to think of stuff like raising capital, bringing a product to [more]
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How to Know when it's Time to Leave your Own Company
Author: Wil Schroter
Thursday, August 30, 2007
...Tell me if this sounds familiar to you: You're walking into the office and you notice there's a management meeting taking place that you're not a part [more]
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Stop Pretending you can Start a Company while Avoiding Sacri
Author: Wil Schroter
Thursday, August 23, 2007
...We all know the perfect scenario for doing a startup looks like this: 1.  I'll keep my current job (income).  Instead of sacrificing my lif [more]
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