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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!

Blog Archives


Marketing (37)
Author: Wil Schroter
Tuesday, April 14, 2009
...If you’re going to be a leading company in any industry, you need to start acting like #1, even if you are #151. [more]
Author: Wil Schroter
Tuesday, November 25, 2008
...If you’ve ever received a service today and paid for it in 30 days you’ve experienced the concept of “float”. [more]
Author: Wil Schroter
Tuesday, September 30, 2008
...Any Entrepreneur that’s ever tried to bring a new product to market has had to deal with one frustrating fact – no one knows what to charge for it! No matter how well you think you can predict the market or how much research you’ve done, until people start paying for your product you’re still just guessing. [more]
Author: Wil Schroter
Wednesday, May 28, 2008
...What’s the fastest way to get your Web startup launched without having to raise capital and hire programmers? [more]
Author: Wil Schroter
Wednesday, March 5, 2008
...In the movie Liar Liar, Jim Carrey plays attorney Fletcher Reede, who’s been cursed with the inability to lie. Every attempt Fletcher makes to lie results in him blurting out the God’s honest truth instead.  [more]
Author: Jared Tame
Monday, March 3, 2008
...The year is 1957. James Vicary has the entire advertising world convinced that he has successfully demonstrated a technique that would enable advertisers to allow them to control anything consumers do. [more]
Author: Wil Schroter
Thursday, February 21, 2008
...Ahh, the old "Chicken and Egg" sales conundrum.  An entrepreneur cries about not having capital to build their product, and thus having no idea w [more]
Tuesday, February 19, 2008
...There is a great book authored by a friend of mine, Keith Ferrazzi, called “Never Eat Alone”. In it, he talks about the power of relationships to get where you want in life. He also talks about the power of gratitude.  [more]
Author: Jared Tame
Monday, January 28, 2008
...Some people say you should build a product that you would use yourself, making you the target market. I’ve also heard the flip side that you shouldn’t build products for yourself because you’re probably smarter than, or different from most people outside of either Silicon Valley, or wherever you’re at. In either case, knowing who your audience is should be on your list of top priorities.  [more]
Wednesday, January 23, 2008
... Most people start their new business or company for themselves. This is fine, our free-market economy is structured so that self-interest rewards [more]
Thursday, December 27, 2007
...Recently I wrote a piece about how to get The First Five Customers, which are so critical for a B2B business. One of the main issues addressed in [more]
Author: Jared Tame
Monday, December 3, 2007
...A lot of entrepreneurs wonder why MySpace does so well considering the poor design. MySpace does, after all, get more traffic according to [more]
Author: Lauren Tarne
Friday, November 30, 2007
...In Part One we talked about choosing the right marketing strategies for your business based on your strengths, but we left you hangin’ on how to turn  [more]
Author: Wil Schroter
Wednesday, November 14, 2007
...Ten years ago, launching a Web site meant pouring money into banner ads, print campaigns and broadcast spots. These days all three tactics have been r [more]
Author: Lauren Tarne
Friday, November 9, 2007
...Quick review: When we arrived on this blog, we established how we feel about marketing without a plan (that it’s pretty much like planning to fail)  [more]
Wednesday, November 7, 2007
...Business to Business (B2B) startups can have an easier time getting funded than other types of businesses, most notably Business to Consumer (B2C) on [more]
Author: Lauren Tarne
Friday, November 2, 2007
...As I have mentioned before, the key word in marketing is strategy and where does a good marketing strategy go after the objective is set? [more]
Author: Lauren Tarne
Friday, October 26, 2007
...Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product. [more]
Author: Jared Tame
Monday, October 22, 2007
...Have you ever wondered what makes some startups successful and leaves others selling off their furniture? As an entrepreneur, I’ve always wondered how it happens. [more]
Author: Wil Schroter
Thursday, September 6, 2007
...Many businesses face the challenge of how to start off their marketing launch.  Should you run quarter page ads in your local paper?  Should [more]
Author: Wil Schroter
Thursday, August 16, 2007
...In the book Chasing Cool, Noah Kerner and Gene Pressman talk about the intrinsic value of authenticity.  They point out that brands like Apple, G [more]
Author: Wil Schroter
Monday, August 6, 2007
...Entrepreneurs are often asked who their competitors are, to which they reply "we really don't have any competition." They aren't exactly lying for the [more]
Author: Wil Schroter
Tuesday, July 24, 2007
...Don't take the title of this post wrong.  I hope you survive as an Independent Consultant... I really do.  Yet before you jump ship for the  [more]
Author: Wil Schroter
Friday, May 4, 2007
...Interested in learning how to grow your marketing campaign month over month without any additional capital? Search Engine Watch Columbus - May 9th I'm [more]
Author: Wil Schroter
Tuesday, April 24, 2007
... As you may have read, James Hong of HOTorNOT fame has taken the site from a paid subscription model to a free model.  I'm not real away of a lot [more]
Author: Wil Schroter
Friday, March 23, 2007
...I'm not exactly sure where some of my fellow entrepreneurs get their pitch skills, but some of them are pretty funny. As you might imagine, we see a t [more]
Author: Wil Schroter
Monday, February 26, 2007
...The idea of a "partnership" is one of the most mis-understood concepts in business.  On paper it makes sense - "let's partner to be more successf [more]
Author: Wil Schroter
Monday, February 19, 2007
...How much would you pay to bring someone to your store that didn’t buy anything [more]
Author: Wil Schroter
Monday, February 5, 2007
...Hiring the right salesperson is about the hardest thing you can possibly do for your company.   [more]
Author: Wil Schroter
Friday, January 5, 2007
A startup company often thinks like the shy kid at the dance. He thinks he’s inferior so he never goes up to the pretty girl to ask her to dance. He thinks no one will talk to him because he isn’t well known, or established, or popular enough to  (more...)
Author: Wil Schroter
Friday, January 5, 2007
Whether you’re starting, growing or just running a startup company, you’re probably aware that selling is the most important skill you can have. It’s how you convince investors to fund your deals, customers to buy your products and employees to q (more...)
Author: Wil Schroter
Friday, January 5, 2007
Launching a new product is one of the most exciting and pivotal times for a startup company. You’ve worked diligently to get your product ready to sell, and there’s nothing to be gained by waiting any longer than necessary for the return on your  (more...)
Author: Wil Schroter
Friday, January 5, 2007
Ten years ago you could apply some hot technology to a business idea and instantly you had a big startup company idea. The 1990s were overflowing with mediocre business ideas that became “hot technology companies” just because they had a website. (more...)
Author: Wil Schroter
Friday, January 5, 2007
Do you remember that scene from the beginning of Star Wars where legions of storm troopers come pouring through a tiny hole in the side of Princess Leia’s space ship? The first few guys through the door get about one step through the smal (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can (more...)
Author: Wil Schroter
Friday, January 5, 2007
If you’re going to be a leading company in any industry, you need to start acting like #1, even if you are #151. In today’s market, even being number two is just not good enough. Almost anyone can tell you who the world’s rich (more...)
Author: Wil Schroter
Friday, January 5, 2007
Anyone who thinks they can put together a credible first-year marketing plan for a new company or product is fooling themselves. In fact I would go so far as to say there is no such thing as a first-year marketing plan. I would call it a  (more...)


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