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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!

Blog Archives


Marketing (34)
Dump that Web Site and Just Build a Blog!
Author: Wil Schroter
Wednesday, May 28, 2008
...What’s the fastest way to get your Web startup launched without having to raise capital and hire programmers? [more]
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What if every Entrepreneur had to tell the Truth?
Author: Wil Schroter
Wednesday, March 5, 2008
...In the movie Liar Liar, Jim Carrey plays attorney Fletcher Reede, who’s been cursed with the inability to lie. Every attempt Fletcher makes to lie results in him blurting out the God’s honest truth instead.  [more]
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Marketing like PayPal and YouTube
Author: Jared Tame
Monday, March 3, 2008
...The year is 1957. James Vicary has the entire advertising world convinced that he has successfully demonstrated a technique that would enable advertisers to allow them to control anything consumers do. [more]
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You Don't Need to HAVE a Product to SELL a Product
Author: Wil Schroter
Thursday, February 21, 2008
...Ahh, the old "Chicken and Egg" sales conundrum.  An entrepreneur cries about not having capital to build their product, and thus having no idea w [more]
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Using the Connections You Make Can Help You Get What You Wan
Tuesday, February 19, 2008
...There is a great book authored by a friend of mine, Keith Ferrazzi, called “Never Eat Alone”. In it, he talks about the power of relationships to get where you want in life. He also talks about the power of gratitude.  [more]
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Who is My Audience
Author: Jared Tame
Monday, January 28, 2008
...Some people say you should build a product that you would use yourself, making you the target market. I’ve also heard the flip side that you shouldn’t build products for yourself because you’re probably smarter than, or different from most people outside of either Silicon Valley, or wherever you’re at. In either case, knowing who your audience is should be on your list of top priorities.  [more]
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No Room for Ego in Entrepreneurship
Wednesday, January 23, 2008
... Most people start their new business or company for themselves. This is fine, our free-market economy is structured so that self-interest rewards [more]
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Overcome Customer Risk Aversion
Thursday, December 27, 2007
...Recently I wrote a piece about how to get The First Five Customers, which are so critical for a B2B business. One of the main issues addressed in [more]
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Design Lessons from MySpace and Facebook
Author: Jared Tame
Monday, December 3, 2007
...A lot of entrepreneurs wonder why MySpace does so well considering the poor design. MySpace does, after all, get more traffic according to [more]
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The Marketing Nitty-Gritty: Part Two
Author: Lauren Tarne
Friday, November 30, 2007
...In Part One we talked about choosing the right marketing strategies for your business based on your strengths, but we left you hangin’ on how to turn  [more]
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Getting Social Media
Author: Wil Schroter
Wednesday, November 14, 2007
...Ten years ago, launching a Web site meant pouring money into banner ads, print campaigns and broadcast spots. These days all three tactics have been r [more]
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The Marketing Nitty-Gritty: Part One
Author: Lauren Tarne
Friday, November 9, 2007
...Quick review: When we arrived on this blog, we established how we feel about marketing without a plan (that it’s pretty much like planning to fail)  [more]
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The First Five Customers
Wednesday, November 7, 2007
...Business to Business (B2B) startups can have an easier time getting funded than other types of businesses, most notably Business to Consumer (B2C) on [more]
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It’s Time to Get Right
Author: Lauren Tarne
Friday, November 2, 2007
...As I have mentioned before, the key word in marketing is strategy and where does a good marketing strategy go after the objective is set? [more]
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Does Marketing Make You Mental? The Top 5 Reasons That Might
Author: Lauren Tarne
Friday, October 26, 2007
...Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product. [more]
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Achieving Early High-Tech Startup Marketing & Sales Success
Author: Jared Tame
Monday, October 22, 2007
...Have you ever wondered what makes some startups successful and leaves others selling off their furniture? As an entrepreneur, I’ve always wondered how it happens. [more]
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Where to Spend your Marketing Dollars First
Author: Wil Schroter
Thursday, September 6, 2007
...Many businesses face the challenge of how to start off their marketing launch.  Should you run quarter page ads in your local paper?  Should [more]
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If You're Not Authentic, You Will Probably Fail
Author: Wil Schroter
Thursday, August 16, 2007
...In the book Chasing Cool, Noah Kerner and Gene Pressman talk about the intrinsic value of authenticity.  They point out that brands like Apple, G [more]
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There is No Such Thing as Having "No Competition"
Author: Wil Schroter
Monday, August 6, 2007
...Entrepreneurs are often asked who their competitors are, to which they reply "we really don't have any competition." They aren't exactly lying for the [more]
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Why You Probably Won't Survive as an Independent Consultant
Author: Wil Schroter
Tuesday, July 24, 2007
...Don't take the title of this post wrong.  I hope you survive as an Independent Consultant... I really do.  Yet before you jump ship for the  [more]
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How to Grow your Marketing Budget and Stay Profitable
Author: Wil Schroter
Friday, May 4, 2007
...Interested in learning how to grow your marketing campaign month over month without any additional capital? Search Engine Watch Columbus - May 9th I'm [more]
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James Hong (HOTorNOT) on the Move from Paid to Free
Author: Wil Schroter
Tuesday, April 24, 2007
... As you may have read, James Hong of HOTorNOT fame has taken the site from a paid subscription model to a free model.  I'm not real away of a lot [more]
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Bad Pitch: Are you Ready to make TENS of Dollars?!
Author: Wil Schroter
Friday, March 23, 2007
...I'm not exactly sure where some of my fellow entrepreneurs get their pitch skills, but some of them are pretty funny. As you might imagine, we see a t [more]
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Do you Know how to Make a Partnership Work?
Author: Wil Schroter
Monday, February 26, 2007
...The idea of a "partnership" is one of the most mis-understood concepts in business.  On paper it makes sense - "let's partner to be more successf [more]
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You need Browsers to get Buyers
Author: Wil Schroter
Monday, February 19, 2007
...How much would you pay to bring someone to your store that didn’t buy anything [more]
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3 Ways to hire the wrong salesperson
Author: Wil Schroter
Monday, February 5, 2007
...Hiring the right salesperson is about the hardest thing you can possibly do for your company.   [more]
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Sometimes the shy kid just needs to ask
Author: Wil Schroter
Friday, January 5, 2007
A startup company often thinks like the shy kid at the dance. He thinks he’s inferior so he never goes up to the pretty girl to ask her to dance. He thinks no one will talk to him because he isn’t well known, or established, or popular enough to  (more...)
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Sell the Cheese without being a Cheeseball
Author: Wil Schroter
Friday, January 5, 2007
Whether you’re starting, growing or just running a startup company, you’re probably aware that selling is the most important skill you can have. It’s how you convince investors to fund your deals, customers to buy your products and employees to q (more...)
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Market like the Movies
Author: Wil Schroter
Friday, January 5, 2007
Launching a new product is one of the most exciting and pivotal times for a startup company. You’ve worked diligently to get your product ready to sell, and there’s nothing to be gained by waiting any longer than necessary for the return on your  (more...)
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