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Serial Entrepreneur and Go BIG
Founder Wil Schroter's Blog!

Blog Archives


Vision (48)
Why Just Copying Someone Doesn't Work
Author: Wil Schroter
Tuesday, June 9, 2009
...About once a month I get a Google alert notifying me that someone is looking for a Web developer who can copy the functionality of my Web site. [more]
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Be Where The Puck's Going To Be
Author: Wil Schroter
Wednesday, May 27, 2009
...Hockey legend Wayne Gretzky, when asked how he was always on the puck before anyone else, pointed out that he was by no means the fastest skater on the ice. Instead he explained that he always just focused on skating toward where the puck was going to be. [more]
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Everything Follows The Pitch
Author: Wil Schroter
Tuesday, April 28, 2009
...If you asked me to point to the heart and soul of a startup company, I would not say it’s the people, the culture, or even the product. [more]
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Why Just Copying Someone Else Doesn’t Work
Author: Wil Schroter
Wednesday, October 29, 2008
...About once a month I get a Google alert notifying me that someone is looking for a Web developer who can copy the functionality of my Web site. [more]
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How to Kick Butt in a Down Market
Author: Wil Schroter
Monday, October 13, 2008
...Anyone who’s survived the last down market knows that there are diamonds in the rubble of a broken economy. [more]
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Can you Afford Not to be an Entrepreneur?
Author: Wil Schroter
Wednesday, July 23, 2008
...There's an old adage that says "Entrepreneurs do what other people won't in order to do what other people can't." [more]
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Your First idea is only the Beginning
Author: Wil Schroter
Wednesday, July 9, 2008
...Like everything else in this life, the plan for your new startup company will almost certainly change beyond anything you could have contemplated.  [more]
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How to Easily Evaluate your Startup Idea
Author: Wil Schroter
Wednesday, June 11, 2008
...After you listen to about a hundred startup company pitches you start to notice that they all sink or swim on just a few basic points.  [more]
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Your Idea Alone has no Value
Author: Wil Schroter
Wednesday, May 14, 2008
...Contrary to popular belief, great companies are not borne from great ideas alone.  [more]
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Wil Discusses Ideas and Solutions with Jim Canterucci (Part
Author: Wil Schroter
Thursday, May 1, 2008
...In this episode, Wil discusses with Jim of MyPersonalBrilliance.com his formula to create an innovate company. Wil also explains how questioning your  [more]
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Wil Discusses Success with Jim Canterucci (Part 1 of 4)
Author: Wil Schroter
Tuesday, April 29, 2008
...Wil Schroter discusses with Jim Canterucci of MyPersonalBrilliance.com his definition of success and the difficulties of evaluating the market for [more]
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What if every Entrepreneur had to tell the Truth?
Author: Wil Schroter
Wednesday, March 5, 2008
...In the movie Liar Liar, Jim Carrey plays attorney Fletcher Reede, who’s been cursed with the inability to lie. Every attempt Fletcher makes to lie results in him blurting out the God’s honest truth instead.  [more]
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What makes an Entrepreneur?
Tuesday, March 4, 2008
...A question many have tried to answer through a series of books. A question that many have assumed to which they know the answer. [more]
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Wil Interviewed on Vator for Go BIG and GotCast
Author: Wil Schroter
Thursday, February 14, 2008
...Had a great visit a few weeks ago to the Vator.tv offices and shot a quick interview with Bambi Francisco. You can View My Interview here. Vator is g [more]
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Going Public in Canada - Interview with Colin Campbell, CEO
Author: Delilah Panio
Thursday, February 7, 2008
...Interview with Colin Campbell, CEO of Hostopia.com Inc on how to make it as a public company in the U.S. north of the border. [more]
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What a Startup Company Founder’s Priority List Looks Like
Author: Wil Schroter
Wednesday, February 6, 2008
...Leading a startup company is nothing like leading a big, established company. Startups are focused foremost on survival, while big companies direct [more]
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Don’t Ever Say “I want to be an entrepreneur”
Author: Damon Caiazza
Tuesday, February 5, 2008
...People want to be firemen, policewomen, and teachers. They don’t ever say they want to be an entrepreneur. Why is this? My take is you either are or you aren’t. [more]
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Why Are the Patriots So Good?
Wednesday, January 30, 2008
...With the SuperBowl coming up – it’s only natural for everyone to be thinking about football. I’m not a huge football fan, but I enjoy watching the games regularly.  [more]
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No Room for Ego in Entrepreneurship
Wednesday, January 23, 2008
... Most people start their new business or company for themselves. This is fine, our free-market economy is structured so that self-interest rewards [more]
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Inspiration Versus Perspiration
Wednesday, December 12, 2007
...Thomas Edison’s famous quote, “Genius is 1% inspiration, and 99% perspiration” is the embodiment of a startup. There is often a lot said about the  [more]
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Always Have a Customer Lined Up
Wednesday, December 5, 2007
...Customers are obviously the only reason your business exists, or will exist, or will continue to exist. I mentioned before in What’s In It for Them [more]
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Don’t Seek Approval for Ideas
Author: Jared Tame
Monday, November 19, 2007
...How many of you talk to your close friends and family about your startup ideas? And how many times have you gotten solid, honest, and constructive [more]
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Are Unoriginal Ideas Bad?
Author: Jared Tame
Monday, October 29, 2007
...I’ve been pondering the pros and cons of starting up based on an unoriginal idea. It sounds bad when you hear it, as I think the startup culture has wrapped entrepreneurship in this bubble that expects new and entirely innovative solutions. [more]
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Achieving Early High-Tech Startup Marketing & Sales Success
Author: Jared Tame
Monday, October 22, 2007
...Have you ever wondered what makes some startups successful and leaves others selling off their furniture? As an entrepreneur, I’ve always wondered how it happens. [more]
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Anatomy of a Web Site Launch: GotCAST.com
Author: Wil Schroter
Monday, October 15, 2007
...Once again moving sleep down my priority list, we've rallied and launched a new company - GotCast.com!  (its company #10 for me) The concept is  [more]
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Treating Your Options Like Organs
Author: Wil Schroter
Thursday, October 4, 2007
...The equity in your startup company, often distributed in the form of stock options, is the most valuable asset you will ever part with. [more]
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How much is 100 Percent of a Company with No Value Worth?
Author: Wil Schroter
Thursday, August 9, 2007
...Aspiring entrepreneurs are often faced with a tough question – would you rather own 100% of your own company or own a percentage of someone else's? [more]
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Dealing with the Second Year Funk of a Startup
Author: Wil Schroter
Friday, July 20, 2007
...Remember Day One of your new startup? You jumped out of bed, kissed your wife on your way to work, and ran into the office ready to conquer the world. [more]
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Pitch Everyone, All the Time
Author: Wil Schroter
Wednesday, July 18, 2007
...I'm out in Palo Alto today, spreading the Go BIG gospel far and wide, listening to entrepreneurs tell their startup stories.  I even ra [more]
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7 Things Silicon Valley Could Learn from Columbus, Ohio
Author: Wil Schroter
Tuesday, May 22, 2007
...Every month I make a pilgrimage to Silicon Valley to visit my startup brethren and soak in the startup vibe.  And every month I return home to Co [more]
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Someone Already Thought of My Idea - Now What?
Author: Wil Schroter
Friday, May 18, 2007
...Last night you woke up at 3 a.m. with the best new business idea you've ever had. You ran to your computer, started Googling similar terms, ran throug [more]
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Finding the Light at the End of the Tunnel
Author: Wil Schroter
Wednesday, April 4, 2007
... People often ask me how I knew a company that I started was going to be successful. They equate the concept of being successful to finding a white li [more]
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Entrepreneurs don't evaluate risk, they just take it on
Author: Wil Schroter
Wednesday, March 21, 2007
... Recently I had a forum discussion with a group of really smart MBA students where we talked about starting companies. The students were armed with a  [more]
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Starting a Company is Like Living a Dream
Author: Wil Schroter
Friday, February 23, 2007
...People talk about turning a dream into a reality.  It's often just a tired euphemism, but in the case of starting a company that's exactly what y [more]
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How to pitch your company via email
Author: Wil Schroter
Monday, January 29, 2007
...There is truly a right way and a wrong way to pitch your company via e-mail. [more]
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New Year, New Blog
Author: Wil Schroter
Tuesday, January 16, 2007
...Introduction to my new blog. [more]
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There’s Big Money in Small Markets
Author: Wil Schroter
Friday, January 5, 2007
If you spend enough time listening to venture capitalists and industry pundits talk about the next big opportunities in on-line commerce, you would think there are only a dozen companies that will ever be successful. Companies in huge mar (more...)
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The Currency of Opportunity
Author: Wil Schroter
Friday, January 5, 2007
Your new startup idea already has the potential to be worth millions today. The problem is you may not know how to spend the type of money your vision creates. Startup companies can manufacture their own wondrous currency called opportunity. They (more...)
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Get customers first and then write a business plan
Author: Wil Schroter
Friday, January 5, 2007
If you’re thinking about starting a company, please don’t write a business plan. Stop, put the keyboard down, and step back. You’re wasting valuable time. Don’t get me wrong, I’m not suggesting that you run aimlessly into the s (more...)
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Spend more time doing big things
Author: Wil Schroter
Friday, January 5, 2007
Let me ask you something – is reading this column the most important thing you could be doing right now? If you’re 35,000 feet in the sky flying to your next sales call, then maybe it is. But if you’re sitting at your desk in the midd (more...)
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Selling fire to cavemen
Author: Wil Schroter
Friday, January 5, 2007
Selling the vision of your new product to customers and investors is a lot like selling fire to cavemen – it may look wondrous and new, but chances are they have no idea what they’re looking at. That’s because most entrepreneu (more...)
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Sell the Potential, not the Present
Author: Wil Schroter
Friday, January 5, 2007
So there you are on day one of your new venture. You’ve thought long and hard about your new idea and you’re ready to build a great company that is going to change the world. Now it’s time to attract customers, employees, and investors. N (more...)
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Maybe your idea just sucks
Author: Wil Schroter
Friday, January 5, 2007
Are you an entrepreneur with a business idea that just can’t seem to get the support you deserve? Maybe you’ve completed a business plan but no one seems to want to read it. Or you’ve created a fantastic product that no one seems to want  (more...)
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Growth is out, Scale is in
Author: Wil Schroter
Friday, January 5, 2007
These days the companies that are blowing the doors off everyone else – the Googles, PayPals, and eBays of the world – have shown us that the path to getting big fast is all about scaling, not just growing. They’ve learned how to create s (more...)
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Forget about the solution, focus on the problem
Author: Wil Schroter
Friday, January 5, 2007
The smartest entrepreneurs aren’t the ones who figure out the solutions to big problems, they are the ones who actually understand the value of those big problems. Smart entrepreneurs focus on the very essence of why the problem exists an (more...)
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Everything Follows the Pitch
Author: Wil Schroter
Friday, January 5, 2007
If you asked me to point to the heart and soul of a startup company, I would not say it’s the people, the culture, or even the product. I would say it’s the pitch. The pitch is that one message that, when delivered, makes people say “wow, (more...)
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Be Where the Puck's Going To Be
Author: Wil Schroter
Friday, January 5, 2007
The "Great One" said it best Hockey legend Wayne Gretzky, when asked how he was always on the puck before anyone else, pointed out that he was by no means the fastest skater on the ice. Instead he explained that he always just  (more...)
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You’ve got to look way past tomorrow
Author: Wil Schroter
Friday, January 5, 2007
When I was a kid I thought I had it all figured out. All of the big decisions in life -- what I wanted to do for a living, who I was going to marry, and where I was going to live -- were easy to make. I was going to become a fireman, marr (more...)
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